Publication detail

Certain aspects of applying of the modern marketing philosophy (TCS) in the Czech companies

ŠIMBEROVÁ, I.

Original Title

Certain aspects of applying of the modern marketing philosophy (TCS) in the Czech companies

Type

conference paper

Language

English

Key words in English

Total Customer Satisfaction -implementation in Czech companies

Authors

ŠIMBEROVÁ, I.

RIV year

2000

Released

21. 3. 2002

Publisher

Fakulta podnikatelská

Location

Brno

ISBN

80-214-1683-1

Book

Business and Economic Development in Central and Eastern Europe: Implications for Economic Integration into Wider Europe

Pages from

645

Pages to

653

Pages count

9

BibTex

@inproceedings{BUT2438,
  author="Iveta {Šimberová}",
  title="Certain aspects of applying of the modern marketing philosophy (TCS) in the Czech companies",
  booktitle="Business and Economic Development in Central and Eastern Europe: Implications for Economic Integration into Wider Europe",
  year="2002",
  pages="9",
  publisher="Fakulta podnikatelská",
  address="Brno",
  isbn="80-214-1683-1"
}