Publication detail

Ofenzivní pojetí konkurenčního boje firmy.

BARTES, F.

Original Title

Ofenzivní pojetí konkurenčního boje firmy.

English Title

PHILOSOPHY OUTLINE OF OFFENSIVE CONCEPTION OF FIRM COMPETITIVE FIGHT

Type

journal article - other

Language

Czech

Original Abstract

Článek pojednává o základních principech na kterých je založeno ofenzivní pojetí konkurenčního boje firmy, vyučovaného na podnikatelské fakultě.

English abstract

The article deals with the basic principles on which the subject ''Strategy of Competitive Conflicts'' is based. At all economical faculties of the Czech Republic teaching of marketing, management, management policy and other subjects, having the aim to prepare the graduates as well as possible for enterprise practice, is secured to a certain extent.

Key words in English

competitive, competitive conflict, competitive strategy

Authors

BARTES, F.

Released

1. 1. 2003

ISBN

1212-3951

Periodical

Ekonomická revue

Number

1

State

Czech Republic

Pages from

34

Pages to

44

Pages count

11

BibTex

@article{BUT42319,
  author="František {Bartes}",
  title="Ofenzivní pojetí konkurenčního boje firmy.",
  journal="Ekonomická revue",
  year="2003",
  number="1",
  pages="11",
  issn="1212-3951"
}