Course detail

Management and marketing

FAST-1P1Acad. year: 2010/2011

Essential principles of management theory (planning, organisation, personal work, control) in relation to modern trends and methods. General theory and practical experience of management in the span of ecology and in the branch of water management. Basics of marketing (customer orientation, marketing mix, publicity etc.). Course work dealing with strategy, organisation, staff planning, checking system and marketing policy of a chosen company.

Language of instruction

Czech

Number of ECTS credits

6

Mode of study

Not applicable.

Guarantor

doc. Ing. Jaroslav Hlaváč, CSc.

Department

Institute of Municipal Water Management (VHO)

Learning outcomes of the course unit

Not applicable.

Prerequisites

Economy of civil engineering

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Not applicable.

Assesment methods and criteria linked to learning outcomes

Requirements for successful completion of the subject are specified by guarantor’s regulation updated for every academic year.

Course curriculum

1.Theory and background of management.
2.Strategy, operating and tactical planning and determination.
3.Organization, organized structure - formation and changes.
4.Personal management, human factor.
5.Motivation theory, leading - variety and tools.
6.Controlling, control systems, productivity.
7.New directions and management trends.
8.Marketing, marketing strategies.

Work placements

Not applicable.

Aims

Basics of planning, organizing, management of company, marketing of products focused on water industry.

Specification of controlled education, way of implementation and compensation for absences

Extent and forms are specified by guarantor’s regulation updated for every academic year.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

Not applicable.

Recommended literature

Not applicable.

Classification of course in study plans

  • Programme M-P-C-SI Master's

    branch V , 5 year of study, summer semester, compulsory

Type of course unit

 

Lecture

26 hod., optionally

Teacher / Lecturer

doc. Ing. Jaroslav Hlaváč, CSc.

Exercise

13 hod., optionally

Teacher / Lecturer

doc. Ing. Jaroslav Hlaváč, CSc.