Course detail

Placement with Focus on Research Project & Dissertation

FP-EpfrpPAcad. year: 2011/2012

a)An examination of the external business environment with emphasis on the political force, legal, technological and economic factors
b)Business environment assessment including market and competition analysis, customer segmentation, targeting and positioning of a firm's product/service portfolio
c)The effectiveness of different methods of internal development, with an exploration of the most appropriate methods of market entry for companies differing in size, product and service offering, and strategic objective
d)Social and cultural factors and their effect on standardisation or adaptation of products, services and promotion, and business negotiations
e)Regional and global sourcing, manufacturing and distribution of products and services
f)Issues in effective organisational structure and human resources for international business.
g)Exact focus will depends on the needs of chosen organisation, the interest of the students and the availability of appropriate information
h)Production and presentation of a final report.

Language of instruction

English

Number of ECTS credits

30

Mode of study

Not applicable.

Guarantor

doc. Ing. Vladimír Chalupský, CSc., MBA

Department

Institute of Management (ÚM)

Learning outcomes of the course unit

a)Demonstrate in-depth understanding of business issues of a selected firm
b)Initiate, negotiate and agree a project with the various stakeholders involved, evaluating the opportunities, costs and risks involved
c)Critically analyse and evaluate alternative options or choices facing the client, categorising and prioritising the key issues to develop clear conclusions and recommendations in light of their implications
d)Critically review appropriate methodological issues, academic models and theory and their applicability to the management project.

Prerequisites

Knowledge acquired in the course of university study in the courses within the particular branch, and its application to the solution of the given problems.

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Teaching methods depend on the type of course unit as specified in the article 7 of BUT Rules for Studies and Examinations.

Assesment methods and criteria linked to learning outcomes

Coursework. Formative and summative. Written comments with individual coursework. Coursework - MLO´s tested: a to e.

Course curriculum

a)An examination of the external business environment with emphasis on the political force, legal, technological and economic factors
b)Business environment assessment including market and competition analysis, customer segmentation, targeting and positioning of a firm's product/service portfolio
c)The effectiveness of different methods of internal development, with an exploration of the most appropriate methods of market entry for companies differing in size, product and service offering, and strategic objective
d)Social and cultural factors and their effect on standardisation or adaptation of products, services and promotion, and business negotiations
e)Regional and global sourcing, manufacturing and distribution of products and services
f)Issues in effective organisational structure and human resources for international business.
g)Exact focus will depends on the needs of chosen organisation, the interest of the students and the availability of appropriate information
h)Production and presentation of a final report.

Work placements

Not applicable.

Aims

a)To allow participants to integrate their knowledge and managerial skills in the practical firm settings.
b)To explore the driving forces and motives for developing business, including the key environmental factors that influence international business.
c)To evaluate strategies and modes of expansion through which firms develop their business, including marketing, operational, organisational and financial elements.
d)To identify, prioritise and manage a variety of constraining factors and pressures that impact upon and inhibit effective management decision making in order to provide effective and practical solutions to the issues raised.

Specification of controlled education, way of implementation and compensation for absences

Students are required to discuss partial outputs with their diploma theses leaders.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

This will be "case sensitive" - the selection of recommended literature will be based on individual students´ topic and focus (EN)

Recommended reading

Not applicable.

Classification of course in study plans

  • Programme MGR-EBF Master's

    branch MGR-EBF , 2 year of study, summer semester, compulsory

Type of course unit

 

Exercise

65 hod., optionally

Teacher / Lecturer

doc. Ing. Vladimír Chalupský, CSc., MBA

Syllabus

a)An examination of the external business environment with emphasis on the political force, legal, technological and economic factors
b)Business environment assessment including market and competition analysis, customer segmentation, targeting and positioning of a firm's product/service portfolio
c)The effectiveness of different methods of internal development, with an exploration of the most appropriate methods of market entry for companies differing in size, product and service offering, and strategic objective
d)Social and cultural factors and their effect on standardisation or adaptation of products, services and promotion, and business negotiations
e)Regional and global sourcing, manufacturing and distribution of products and services
f)Issues in effective organisational structure and human resources for international business.
g)Exact focus will depends on the needs of chosen organisation, the interest of the students and the availability of appropriate information
h)Production and presentation of a final report.