Detail předmětu

Placement with Focus on Research Project & Dissertation

FP-EpfrpPAk. rok: 2011/2012

a)An examination of the external business environment with emphasis on the political force, legal, technological and economic factors
b)Business environment assessment including market and competition analysis, customer segmentation, targeting and positioning of a firm's product/service portfolio
c)The effectiveness of different methods of internal development, with an exploration of the most appropriate methods of market entry for companies differing in size, product and service offering, and strategic objective
d)Social and cultural factors and their effect on standardisation or adaptation of products, services and promotion, and business negotiations
e)Regional and global sourcing, manufacturing and distribution of products and services
f)Issues in effective organisational structure and human resources for international business.
g)Exact focus will depends on the needs of chosen organisation, the interest of the students and the availability of appropriate information
h)Production and presentation of a final report.

Jazyk výuky

angličtina

Počet kreditů

30

Garant předmětu

doc. Ing. Vladimír Chalupský, CSc., MBA

Zajišťuje ústav

Ústav managementu (ÚM)

Výsledky učení předmětu

a)Demonstrate in-depth understanding of business issues of a selected firm
b)Initiate, negotiate and agree a project with the various stakeholders involved, evaluating the opportunities, costs and risks involved
c)Critically analyse and evaluate alternative options or choices facing the client, categorising and prioritising the key issues to develop clear conclusions and recommendations in light of their implications
d)Critically review appropriate methodological issues, academic models and theory and their applicability to the management project.

Prerekvizity

Předpokládají se znalosti získané během vysokoškolského studia daného oboru a jejich aplikace při řešení konkrétních problémů.

Plánované vzdělávací činnosti a výukové metody

Metody vyučování závisejí na způsobu výuky a jsou popsány článkem 7 Studijního a zkušebního řádu VUT.

Způsob a kritéria hodnocení

Coursework. Formative and summative. Written comments with individual coursework. Coursework - MLO´s tested: a to e.

Osnovy výuky

a)An examination of the external business environment with emphasis on the political force, legal, technological and economic factors
b)Business environment assessment including market and competition analysis, customer segmentation, targeting and positioning of a firm's product/service portfolio
c)The effectiveness of different methods of internal development, with an exploration of the most appropriate methods of market entry for companies differing in size, product and service offering, and strategic objective
d)Social and cultural factors and their effect on standardisation or adaptation of products, services and promotion, and business negotiations
e)Regional and global sourcing, manufacturing and distribution of products and services
f)Issues in effective organisational structure and human resources for international business.
g)Exact focus will depends on the needs of chosen organisation, the interest of the students and the availability of appropriate information
h)Production and presentation of a final report.

Učební cíle

a)To allow participants to integrate their knowledge and managerial skills in the practical firm settings.
b)To explore the driving forces and motives for developing business, including the key environmental factors that influence international business.
c)To evaluate strategies and modes of expansion through which firms develop their business, including marketing, operational, organisational and financial elements.
d)To identify, prioritise and manage a variety of constraining factors and pressures that impact upon and inhibit effective management decision making in order to provide effective and practical solutions to the issues raised.

Vymezení kontrolované výuky a způsob jejího provádění a formy nahrazování zameškané výuky

Studenti mají za povinnost pravidelně konzultovat dílčí výstupy s vedoucím Diplomové práce.

Základní literatura

This will be "case sensitive" - the selection of recommended literature will be based on individual students´ topic and focus (EN)

Zařazení předmětu ve studijních plánech

  • Program MGR-EBF magisterský navazující

    obor MGR-EBF , 2 ročník, letní semestr, povinný

Typ (způsob) výuky

 

Cvičení

65 hod., nepovinná

Vyučující / Lektor

doc. Ing. Vladimír Chalupský, CSc., MBA

Osnova

a)An examination of the external business environment with emphasis on the political force, legal, technological and economic factors
b)Business environment assessment including market and competition analysis, customer segmentation, targeting and positioning of a firm's product/service portfolio
c)The effectiveness of different methods of internal development, with an exploration of the most appropriate methods of market entry for companies differing in size, product and service offering, and strategic objective
d)Social and cultural factors and their effect on standardisation or adaptation of products, services and promotion, and business negotiations
e)Regional and global sourcing, manufacturing and distribution of products and services
f)Issues in effective organisational structure and human resources for international business.
g)Exact focus will depends on the needs of chosen organisation, the interest of the students and the availability of appropriate information
h)Production and presentation of a final report.