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Course detail
FP-RtmarDAcad. year: 2011/2012
The course is oriented towards presentation of current marketing knowledge, with special focus to strategic marketing, services marketing and international marketing issues.
Language of instruction
Mode of study
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Department
Learning outcomes of the course unit
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Planned learning activities and teaching methods
Assesment methods and criteria linked to learning outcomes
Course curriculum
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Aims
Specification of controlled education, way of implementation and compensation for absences
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Prerequisites and corequisites
Basic literature
Recommended literature
Classification of course in study plans
branch DSP-ŘEP , 2 year of study, winter semester, compulsory-optionalbranch DSP-ŘEP , 2 year of study, summer semester, compulsory-optional
branch DSP-ŘEP-KS , 2 year of study, winter semester, compulsory-optionalbranch DSP-ŘEP-KS , 2 year of study, summer semester, compulsory-optional
Seminar
Teacher / Lecturer