English

Not applicable.

Students will be introduced to possible approaches to defining of competition, competitive advantage as well as competitiveness. They will become acquainted with basic concepts of competitiveness coming out from various models of strategic management. They will be able to define certain untraditional theoretical methods for evaluating of company competitiveness and they will learn how to apply them in the practice. They will be familiarized with selected aspect of development of competitiveness in current business environment and in the process of internationalization, with the stress on the activity of company management. They will be able to define internationalization process and strategies, which can be used within the framework of this process. They will master the knowledge of theories of company internationalization. They will be introduced to the specific features of international management and marketing.

The subject expects the knowledge of basic elements of management as well as processes applied. Moreover, students must be also acquainted with basic marketing terms and procedures applied in management of a company.

Not applicable.

Teaching methods depend on the type of course unit as specified in the article 7 of BUT Rules for Studies and Examinations.

Examination shall be organized as written test. The test shall consist of two parts. First part shall include 50 questions with five answer options, out of them only one shall be correct. Second part shall comprise free questions, without any options of answer. Questions can be both of theoretical and application nature (f.e. evaluation of factual situation with the use of given method). Scoring of the first part of the test is + 1 point for every correct answer, and 0 point for incorrect or zero answer. Second part of the test shall be scored with up to 25 points for each question. Time schedule for a.m. test is 120 minutes.

1. Business competition
2. Competitiveness of company based on I/O strategic management model
3. Competitiveness of company based on RBV strategic management model
4. Functional and structural competitive advantage
5. Managerial model of competitiveness and Success-ability based approach
6. Evaluation of competitive strategies based on S-A approach
7. Managerial aspects of development of competitiveness
8. Evaluation of competitive environment
9. Globalization issues
10. International management
11. International strategy
12. Internationalization of company and internationalization entry strategy
13. International Joint Venture and alliances

Not applicable.

Primary objective of the subject is to define the concept of the competitiveness in the context of contemporary business environment with the stress on the internationalization activities of companies. Consequently, the content of the subject is based on the integration of both theoretical and practical knowledge related to the development of competitiveness of companies and their internationalization.

Presence in the lectures is monitored by means of the presence sheet. The condition for passing of the subject is 50 % presence in the lectures as minimum. Shall there be serious reasons (health, study stay abroad etc.), the absence can be substituted - after the agreement of the guarantee - with the elaboration of the written project in compliance with the directives of the guarantee.

Not applicable.

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