Course detail

Social Life, Rhetorics And Business Ethics

FP-ssepPAcad. year: 2012/2013

It presents concept of business ethics relevant in present business.
The subject develops the students´ ability to define an ethical problem, to analyse it, to solve it and to make decisions from the viewpoint of ethical and social perspective.

Language of instruction

Czech

Number of ECTS credits

3

Mode of study

Not applicable.

Guarantor

doc. RNDr. Anna Putnová, Ph.D., MBA

Department

Institute of Management (ÚM)

Learning outcomes of the course unit

Students will be made familiar with the modern attitude to doing business taking into account the social and ethical aspects.
They will master basic skills necessary for solving ethical dilemmas.
They will be able to participate in creation and application of tools intended for improving the business ethics in a company or institution.

Prerequisites


The knowledge of doing business – types of business companies, tools of management, theory of behaviour of company, theory of behaviour of customers, international business manners.

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Teaching methods depend on the type of course unit as specified in the article 7 of BUT Rules for Studies and Examinations.

Assesment methods and criteria linked to learning outcomes

Course-unit credit requirements:
1. Participation in the exercises
2. Fulfilling the assignment and submitting written reports of required content and form.
3. Test in written form.
Student has to demonstrate his/her ability to apply the theoretical knowledge in practice.

Course curriculum

Business ethics - historical context
Corporate Social responsibility
The tools of improving of Business
The role of management in Business Ethics Policy
Business ethics in international sphere
Business Ethics in financial sphere


On the exercises the topic of lectures are trained. The case studies are solved by team of students or individually by student.

Work placements

Not applicable.

Aims

The objective of the course is to introduce an ethical and social dimensions of business. Globalisation of economy brings new challenges, which the coming generation should be able to solve using the knowledge of the contemporary theory.
Case studies which are a part of exercises should help students to solve ethical dilemmas.

Specification of controlled education, way of implementation and compensation for absences

Students have to present their reports in front of other students in seminars.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

PUTNOVÁ,A.: Sociální odpovědnost a etika podnikání. Skriptum pro KS FP VUT v Brně, str.57. 2004, ISBN 8021417841 (CS)
PUTNOVÁ,A., SEKNIČKA ,P.: Etické řízení ve firmě, Grada, Praha 2007, 168 str. ISBN 978 80247 162 3 (CS)
ČERNOHORSKÁ, L.; PUTNOVÁ, A. Společenská odpovědnost firem a jak ji měřit?. 1. 1. Brno: CERM, 2012. 130 s. ISBN: 978-80-7204-806- 9. (CS)

Recommended reading

KOHOUT, J.: Rétorika, Praha 1995, 159 str. ISBN 80-85943-54-9 (CS)
ROLNÝ,I.: Etika a podniková strategie. Nakladatelství Albert Boskovice, 1998, 128 str. ISBN.:80-85834-53-7 (CS)
SAMPSNOVÁ,E.: Jak si vytvořit působivý image. Praha 1996, 135str., ISBN 80-85943-08-5 (CS)
SEN,A.: Etika a ekonomie. Nakladatelství Vyšehrad 1999,120st. ISBN 98070215496 (CS)
STEINMANN,H.:,LOHR,A.,Základy podnikové etiky, Praha:Victoria Publishig, 133str., ISBN 80-85865-56-4, 1995 (CS)

Classification of course in study plans

  • Programme MGR Master's

    branch MGR-ŘEP , 1 year of study, summer semester, compulsory-optional

Type of course unit

 

Lecture

13 hod., optionally

Teacher / Lecturer

doc. RNDr. Anna Putnová, Ph.D., MBA

Syllabus

Morality and Ethical Theory in historical and ekonomic context
Present concept of Business Ethics (BE)
Social Responsibility
Stakeholder´s theory
Corporate Governance
The role of management in ethical koncept of society
Tools for improving BE
Internatioanl Business and BE


The exercises are focused on practising the lectured topics and working out case studies – both in teams or individually.

Exercise

13 hod., compulsory

Teacher / Lecturer

Ing. Lenka Černohorská, Ph.D.

Syllabus

Business ethics - historical context
Social responsibility of business
The tools of improving the business ethics
Rhetoric for managers
Technique of speech
Etiquette
Managers’ image

The exercises are focused on practising the lectured topics and working out case studies – both in teams or individually.