Czech

Not applicable.

Students will get practical knowledge about the working of museums and galleries and will understand these institutions as clients with specific needs.

NOne.

Not applicable.

Lectures will be combined with seminars.

Non-classified grade given on the basis of a practical assignment.

1. The beginnings of museums, their social context and their elementary functions
2. Collections and their management
a. documentation, legislation, regulations
b. collections and their security, storage, its norms; restauration and conservation
3. museum and gallery models; management and financing
- the collection characteristics, quality parametres, profiling, acquisition program
4. The products of museums and galleries and their social impact, communication with the public by visual means
- shows, collection catalogs, exhibition catalogs, magazines, anthologies, the role of the designer
5. Museum and gallery marketing
a. public use of museums and galleries, current trends, institutional culture
b. segmentation of audiences and target groups, building up new audiences, communication and promotion, the creation of communicative strategies, the connection of museums and galleries to tourism, the tasks for the designer

Not applicable.

The course aims for connecting theory and practice: students wil learn about the working of art institutions and about the role of an artist in contemporary art world.

100% attendance

Not applicable.

Not applicable.

Ladislav Kesner (ed.), Muzea, kulturní dědictví a digitální revoluce. Sborník z konference, Praha 2000.
Ladislav Kesner, Marketing a management muzeí a památek. Praha: Grada 2005
Ladislav Kesner, Muzeum umění v digitální době. Vnímání obrazů a prožitek umění v soudobé společnosti. Argo a Národní galerie v Praze 2000.
Mária Orišková (ed.): Efekt múzea: predmety, praktiky, publikum. Antológia textov anglo-americkej kritickej teórie múzea, Bratislava 2006
Muzeum umění & společnost, Sborník Muzea v Benešově 2005/2 (ed.Tomáš Fassati).

Not applicable.