Course detail

Strategy Of Competitive Encounters

FP-PsksKAcad. year: 2016/2017

The aim of the subject is to gain knowledge from the preparation and management area of competitiveness. Also some competitive practises using in Czech Republic will be discussed. Students will also meet with specific information system of the company.

Language of instruction

Czech

Number of ECTS credits

4

Mode of study

Not applicable.

Guarantor

doc. Ing. František Bartes, CSc.

Department

Institute of Economics (ÚE)

Learning outcomes of the course unit

Students will have a clear idea of modern approaches and methods applied for preparation and management of the competitive struggle with another company.

Prerequisites

Process of corporate strategic management, analysis of domain environment of the company, analysis of corporate internal factors

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Lectures consist of an explanation of basic principles, methodology of the discipline, problems and their solutions.
Exercises promote the practical mastery of subject presented in lectures or assigned for individual study with the active participation of students.

Assesment methods and criteria linked to learning outcomes

Conditions for awarding the course-unit credit:
1.Successful completion of credit test – max assessment: 100 points in due term, 80 points in resit exam and 60 points in second resit exam.
2.Successful elaboration of semester work in a preset deadline. Maximum 100 points for handing over on the deadline max 80 points for late handing over.
3.Total number of points for awarding the course-unit credit has to be higher than 150.

Course curriculum

Introduction
Features of competitive clashes
Attacking the concept of a competitive clash
Competitive strategy clashes

Work placements

Not applicable.

Aims

The main objective of the course is to provide students with necessary knowledge and skills from the field of preparation for and management of the competitive struggle with another company

Specification of controlled education, way of implementation and compensation for absences

Control of results of independent work on specified tasks. Excused absence from seminars make be compensated for via additional condition set by the teacher, usually via elaboration of partial written task.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

BARTES, F. KOnkurenční strategie firmy. Praha: Management Press, 1997. 128 s. ISBN 80-85943-41-7. (CS)
BARTES,F., DOSTÁL,V. Strategie konkurenčních střetů. Studijní texty. Fakulta podnikatelská . VUT v Brně. Brno: PC DIR, 1999. ISBN 80 – 214 – 1496 -0. (CS)
PORTER,M. Konkurenční výhoda. Praha: Victoria Pubblishing, 1994. ISBN 80 – 85605 – 12 – 0. (CS)

Recommended reading

BARTES,F. Konkurenční strategie firmy. 1. vyd. Praha: Management Press, 1997. 128 s. ISBN 80 – 85943 – 41 - 7. (CS)
KOTLER,P. Marketing management. 2.upravené vydání. Praha: Victoria Pubblishing, 1995. ISBN 80 – 85605 – 08 – 2. (CS)
PORTER,M. Konkurenční strategie. Praha: Victoria Pubblishing, 1994. ISBN 80 – 85605 – 11 – 2. (CS)

Classification of course in study plans

  • Programme MGR-KS Master's

    branch MGR-PFO-KS , 2 year of study, summer semester, compulsory

Type of course unit

 

Lecture

16 hod., optionally

Teacher / Lecturer

doc. Ing. František Bartes, CSc.

Syllabus

Topics of lectures are as follows:
- Basic philosophy of the offensive approach to the competitive struggle
- Optimal concentration of forces
- Shock effect
- Choosing the of a place for a struggle
- Strategy means and goals adjustment
- Changes in the way of struggle management
- Samurai principles of the competitive struggle management
- Readiness of the Czech TOP management for the competitive struggles
- Specific information system of a company

Guided consultation

25 hod., optionally

Teacher / Lecturer

doc. Ing. František Bartes, CSc.

Syllabus

Consultation on selected subjects enrolled in the consultation hours