Course detail
Competitive Intelligence
FP-OciPAcad. year: 2018/2019
The course is focused on obtaining of information about competition in legally and ethically way. The aim of the course is to provide students theoretical foundations and methodology necessary for obtaining of information about competition in legally and ethically way. Emphasis is placed on learning the procedures for the analysis of the information obtained as a basic procedure.
Language of instruction
Number of ECTS credits
Mode of study
Guarantor
Department
Learning outcomes of the course unit
Prerequisites
Co-requisites
Planned learning activities and teaching methods
Exercises promote the practical mastery of subject presented in lectures or assigned for individual study with the active participation of students.
Assesment methods and criteria linked to learning outcomes
To obtain the credit it is required:
a) Active participation in the exercises - the teacher evaluates
b) Recognized seminar work.
Examination:
The exam has a written form. Only those students who have written credit in the IS are eligible to participate.
The exam consists of three theoretical open questions, the answer time is 30 minutes. It is evaluated:
a) Proper identification of the problem
b) The method and scope of the problem with emphasis on its explanation.
The answer to each question is evaluated separately. The final score is given by the arithmetic mean. The exam is classified according to the ECTS scale. Incorrect and unreadable responses are considered as inappropriate.
Course curriculum
Intelligence analysis information
Competitive intelligence (CI) cycle
Selected methods for CI
Counter Competitive Intelligence (CCI)
Organizational forms of CI
The process of implementation of CI in the company
Work placements
Aims
Specification of controlled education, way of implementation and compensation for absences
Recommended optional programme components
Prerequisites and corequisites
Basic literature
Recommended reading
FULD, L, M. The New Competitor Intelligence. The Complete Resource for Finding, Analysing, and Using Information About Your Competitors. 1995. 482 p. ISBN 0-471-58508-4.
Classification of course in study plans
- Programme MGR-MEO Master's 1 year of study, summer semester, compulsory-optional
Type of course unit
Lecture
Teacher / Lecturer
Syllabus
Background to CI.
ACH method.
CI Intelligence Process. Basic Intelligence Process CI.
A five-phase model of the intelligence process
Selected CI methods - time analysis, patent analysis.
Selected Methods CI - Cross-Matrix Matrix, Validation of Key Assumptions
Selected CI Methods - Premormal Analysis, What If Analysis
Counter Competitive Intelligence (CCI). Company security policy, company surveillance, information protection, and business secrecy.
CCI Intelligence, CCI Core Intelligence Process, Five-Phase Model of the CCI Intelligence Process (Management, Collecting, Analysis, Actions, Measures).
The process of introducing CI in the enterprise, a news audit.
Forms of CI deployment, CI collaboration with managers, the most common mistakes in introducing CI into an enterprise.
The most common causes of CI failure. Trends in CI development.
Exercise
Teacher / Lecturer
Syllabus
Topics of exercises:
Analysis of competing hypotheses. (Laboratory CI).
ARMS - case study.
CI methods: cross-matrix impact validate key assumptions.
CI methods: premortem analysis, time analysis, sensitivity analysis.
Credit: Inspection completed tasks, essay submission.