Czech

Not applicable.

Students will understand modern approaches and methods for gathering and evaluating information about a competitor, about the competitive environment including the creation of added value which is needed to obtain intelligence. Students will become familiar with the software tools used in Competitive Intelligence. They will also master the protection of business secrets of the company.

The process of strategic management, business analysis professional environment, analysis of internal company factors, basic computer skills.

Not applicable.

Lectures consist of an explanation of basic principles, methodology of the discipline, problems and their solutions.
Exercises promote the practical mastery of subject presented in lectures or assigned for individual study with the active participation of students.

Course completion:
Credit: elaboration of semester work.
Exam: written form. The student will receive two questions, the answers to which he has a limited time. The exam is classified according to the ECTS scale. In the case of a decision on the distance form, point 3 applies.

Completion of the course for students with individual study:
Credit: elaboration of a semester work, which will be sent to the lecturer.
Exam: written form. The student will receive two questions, the answers to which he has a limited time. The exam is classified according to the ECTS scale. In the case of a decision on the distance form, point 3 applies.

Completion of the course in distance form:
Credit: elaboration of semester work.
Exam: test through e-learning. The exam is classified according to the ECTS scale.

Introduction
Intelligence analysis information
Competitive intelligence (CI) cycle
Selected methods for CI
Counter Competitive Intelligence (CCI)
Organizational forms of CI
The process of implementation of CI in the company

Not applicable.

The aim is to enable students to understand the issues of information systems which are necessary to gather information about competitors and equip students with skills for obtaining legal information about competitors and their subsequent evaluation.

Checking the results of independent work on assigned tasks.

Not applicable.

Not applicable.

Not applicable.

CARR, M. M. a R. BASCH. Super searchers on competitive intelligence: the online and offline secrets of top CI researchers. Medford, N.J.: CyberAge Books, 2003. ISBN 0-910965-64-1.
FULD, L, M. The New Competitor Intelligence. The Complete Resource for Finding, Analysing, and Using Information About Your Competitors. 1995. 482 p. ISBN 0-471-58508-4.