The course is focused on the development of strategic managerial and marketing thinking and the abilities and skills of students in business development management, as well as on understanding the links between management decisions in different
areas of corporate governance and implemented corporate strategy.
Teaching within the exercise will take place in the form of managerial simulation - using the top simulation game The Global Market Place.

1: Introduction, acquaintance with the content and form of teaching and evaluation of the subject. Team building. Team problem solving
2: Strategic marketing and its connection to Strategic Management
3: Marketing research - the importance of information and methods of obtaining and evaluating it. Interpretation of the results of marketing research and ways to translate them into the formulation of strategic goals of companies.
4: Market segmentation as a basis for creating marketing strategies
5: Creating a marketing business plan
6-9: Design of marketing strategy, its implementation and specification according to market developments. Creating a marketing strategy - 4P - product, pricing, distribution and communication strategies
10: Financial aspects of marketing decisions - the projection of decisions in the field of corporate strategy into the company's results
11: Customer relationship management (CRM) and its use in the implementation of marketing strategies
12: Implementation of corporate strategy and its control
13: Final presentation of company results in simulation, summary