Course detail

Design-management

FSI-9DMAAcad. year: 2021/2022

The subject is based on individual study of design-management like the branch which qualify successful introducing of design into the production.

Language of instruction

Czech

Mode of study

Not applicable.

Guarantor

doc. Ing. arch. Jan Rajlich

Department

Institute of Machine and Industrial Design (ÚK)

Learning outcomes of the course unit

Basic knowledges about design organisation, design theory, form of evaluation, related legislative, economy and managing of design, marketing and application of acquired knowledges in the theory and practise.

Prerequisites

The basic overview of both the theory and practice of design is assumed. The practical economics, and corporate and personal managements, as well as the work psychology experience is welcome.

Co-requisites

Not applicable.

Planned learning activities and teaching methods

The course is taught through lectures explaining the basic principles and theory of the discipline.

Assesment methods and criteria linked to learning outcomes

On the base of own analysis projects given to consultations is verified general orientation in the theory and practical knowledge of both the design organisation and the design-management. Final work - the case-study. Combined written and oral examination.

Course curriculum

Not applicable.

Work placements

Not applicable.

Aims

Summary of the design theory and design managing.

Specification of controlled education, way of implementation and compensation for absences

The consultations are sattled individualy. The attendance in lectures is recommended.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

Jarema J.: Teória a metodika designu. Košice – VŠT, 1990
Pavelka J.: Význam informací pro rozhodovací proces ve vedení, řízení a organizaci designu. Praha – IPD,1978
Pilditch J.: Winning Ways. - London : Harper+Row, 1987
Štejn J.: Průmyslový dizajn. Praha – Utrin, 1976

Recommended reading

Jarema J.: Organizácia a riadenie designu (Design-management). Košice – TU, 1994
Pilditch J.: The Business of Product Design, 1966
Rajlich J. a kol: Modul Design, Dempcae. Brno – FSI VUT, 1999

Classification of course in study plans

  • Programme D-KPI-P Doctoral 1 year of study, winter semester, recommended course
  • Programme D-KPI-K Doctoral 1 year of study, winter semester, recommended course

Type of course unit

 

Lecture

20 hod., optionally

Teacher / Lecturer

doc. Ing. arch. Jan Rajlich

Syllabus

• Summary of the design theory, incl. ergonomy, design as the tool of bussines and production, design as lifestyle;
• International and home organizations and schools of design;
• Legislative interrelated with design, patent, industrial standard, copyright;
• Components of design in the marketing activity, company design strategy - design management and marketing, publicity and design;
• Organizing and managing of design work within the company;
• Skill of designer and work etics.