Course detail
E-commerce
FP-ECAcad. year: 2022/2023
The course is focused on the following topics:
Basic terminology – systems and models of business and electronic business.
Electronic business modelling.
Electronic business projection.
Strategic management in electronic business and safety of selected components of electronic business.
Language of instruction
Number of ECTS credits
Mode of study
Guarantor
Department
Offered to foreign students
Learning outcomes of the course unit
Prerequisites
Co-requisites
Planned learning activities and teaching methods
Assesment methods and criteria linked to learning outcomes
Course curriculum
2. E-commerce system (market specifics, environmental characteristics, e-commerce models).
3. E-commerce infrastructure and its management (e-commerce infrastructure management with focus on risk management and key enabling technologies).
4. E-environment (the potential of the electronic environment and its analysis, ethics and safety issues).
5. E-commerce strategy (e-commerce strategy and its formulation, potential and constraints of electronic environment).
6. Importance of the supply chain and its management in the electronic environment.
7. E-procurement (electronic marketplaces and their importance in global companies).
8. Digital marketing and promotion (characteristics, tools and potential of the electronic environment in marketing context).
9. Customer and relationship management (CRM characteristics and application in electronic environment, analysis of potential customer).
10. Managing change when developing and implementing e-commerce.
11. Analysis and design of e-commerce (default analysis, process, data and functional modeling, UML, basic principles in creating e-commerce).
12. Implementation and optimization of e-commerce.
13. E-commerce security
Work placements
Aims
Studenti získají především znalosti systému a modelů elektronického obchodování, jakož i manažerských přístupů k jejich řízení, doplněné o dovednosti v oblasti návrhu, realizace a implementace elektronického obchodu s využitím prostředků ICT. Tyto dovednosti jsou podpořeny praktickou realizací elektronického obchodu s využitím dostupných platforem (Prestashop).
Specification of controlled education, way of implementation and compensation for absences
Recommended optional programme components
Prerequisites and corequisites
Basic literature
CHAFFEY, D. Digital Business & E-Commerce Management. 6th ed. Strategy Implementation & Practice. 3rd ed. Trans-Atlantic Publications, 2014. ISBN 978-0273786542.
LAUDON, K. C. and C. G. TRAVER. E-commerce 2017: Business, Technology, Society. 13th ed. Boston: Pearson, 2017. 912 p. ISBN 978-0-13-460156-4.
Recommended reading
CAMERON, D. HTML5, JavaScript, and JQuery : 24-Hour Trainer. Indianapolis: Wiley, 2015. 385 p. ISBN 978-1-119-00116-4.
SCHAFER, S. M. Html, Xhtml, and CSS Bible. 5th ed. Indianapolis: Wiley, 2010. 795 p. ISBN 978-0-470-52396-4.
SUEHRING, S. & J. VALADE. PHP, MySQL, JavaScript & HTML5 All-in-one for Dummies. New Jersey: John Wiley & Sons, Inc., 2013. 724 p. ISBN 978-1-118-21370-4.
Elearning
Classification of course in study plans
- Programme BAK-MIn Bachelor's 2 year of study, winter semester, compulsory
- Programme BAK-Z Bachelor's
branch BAK-Z , 1 year of study, winter semester, elective
- Programme BIT Bachelor's 2 year of study, winter semester, elective
- Programme BIT Bachelor's 2 year of study, winter semester, elective
- Programme IT-BC-3 Bachelor's
branch BIT , 2 year of study, winter semester, elective
Type of course unit
Elearning