Course detail
Strategic Management
FP-smaPAcad. year: 2023/2024
Strategic management in the market economy and competitive environment is a crucial aspect of company success. Decision about strategy, if the selected strategy should lead the company to the required target, has to be based on solid strategic analysis. Only on this base, the management can generate possible solutions, choose and implement an optimal variant. Within the process of strategic management, the management of a company considers factors such as available resources, mission and goals, external and internal environment of company. Strategy created and understood this way can represent a good basis for ensuring the competitiveness of a company.
Language of instruction
Number of ECTS credits
Mode of study
Guarantor
Department
Entry knowledge
Rules for evaluation and completion of the course
The number of points obtained for the work on the project, the work in the exercises and the final exam (written with oral examination) is decisive for passing the course. The scoring for each activity in each section is as follows:
- Evaluation of the project work and exercises - up to 102 points. To receive credit, at least 20 points must be earned for the sub-tasks and activity and exercise work.
o 4 sub-assignments - maximum 10 points per assignment, i.e. up to 40 points for working on the sub-assignments.
o Activity and work on exercises is work on the first through sixth exercises - 2 points can be earned on each of these exercises - i.e., a maximum of 12 points. The condition is active work and handing in the elaboration of the task after the exercise. The trainee evaluates this task and decides on the mark.
o The project defence - up to 50 points - takes the form of a team discussion. In order to be admitted to the defense, 4 assignments must be submitted and the assignment must be completed according to the requirements. In the defense, students must demonstrate knowledge of the project and the problem to be solved and knowledge of the relevant theory.
- Final exam - written with oral follow-up - up to 100 points
o Written exam with oral revision
Penalties:
- Late submission (non-submission) of project assignments and/or late team reporting will be penalized with a deduction of 10 points.
The final classification is based on the total number of points earned (rehearsal work, assignment work, defense and exam) and is in accordance with the ECTS. The points are added together and have equal weight in the final grade. Students can choose their own activities to earn points within the above rules. If, for example, they demonstrate sufficient knowledge in the sub-assignments and project, they may be assessed for this part and may not sit the final examination. Make-up examination dates are governed by the Study and Examination Regulations.
Students with an ISP must complete two sub-assignments (due on the same dates as other students) and pass a final exam.
Aims
Students will have a clear idea of strategic management process and principals of strategic thinking. They will be made familiar with analytical tools intended for strategic analysis of external and internal factors. Students will learn the methodology of formulation of strategy based on hierarchical strategy structure - corporate, business and functional strategy. Students will also learn the methods applied for selection, realization and evaluation of strategy.
Study aids
Prerequisites and corequisites
Basic literature
JOHNSON, G. - SCHOLES, K. Cesty k úspěšnému podniku. Přel. Z. Strnad. 1. vyd. Praha: Computer Press, 2000. 803 s. Přel. z: Exploring Corporate Strategy. ISBN 80-7226-220-3
ZICH, R. Koncepce úspěchuschopnosti Konkurenceschopnost - vítězství, nebo účast v soutěži?. Brno: Akademické nakladatelství CERM, 2012. 125 s. ISBN: 978-80-7204-818- 2.
Recommended reading
KOTLER, P. Marketing Management. 10. vyd. Praha: Grada Publishing, 2001. 720 s. ISBN 80-247-0016-6.
MALLYA, T. Základy strategického řízení a rozhodování. 1.vyd., Praha: Grada Publishing, a.s., 2007. 246 s. ISBN 978-80-247-1911-5.
MINTZBERG - QUINN - GHOSHAL The Strategic Management Process. Revised European Edition. Prentice Hall Europe 1998, 1036 p. ISBN 0-13-675984-X.
PORTER, MICHAEL E. Competitive Advantage. First Free Press Export Edition: Free Press 2004. 557 s. ISBN: 0-7432-6087-2.
Elearning
Classification of course in study plans
Type of course unit
Lecture
Teacher / Lecturer
Syllabus
2. Strategic goals and objectives and their links to vision, mission, corporate, business and functional strategy.
3. Definition and analysis of business environment. Identification of relevant factors of general and industry environment. Analysis of competitive environment. Identification of customers and competitors. Analysis of competition and competitive relations.
4. Analysis of internal factors of competitive advantage based on functional approach. Application of value chain as a tool for analysis and development of competitive advantage.
5. Application of resource based view and core competences in the process of identification and development of competitive advantage.
6. Definition of business strategy. Competitive character of business strategy. Business strategy based on application of business model.
7. Formulation of vision and mission. Corporate strategy in the context of diversification. Restructuring of company. Function of corporate strategy in development of strategic competitiveness.
8. Hierarchy of company strategy in the context of internationalization activities.
9. Strategic development based on external cooperation. Strategic alliances and networks. Strategic aspects of mergers.
10. Implementation of strategy. Organizational aspects of strategy implementation. Strategic control. Strategic leadership and role of management in strategy implementation.
Exercise
Teacher / Lecturer
Syllabus
Prezentace projektů
Elearning