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FaVU-ACP-LAcad. year: 2024/2025
The course deals with the relationship of art commerce and its relationship with power structures. How is value generated? The course will start with an excursion to 17th century Netherlands and the phenomenon of tulipmania and the consequent burst of the speculative bubble. What is the relationship between tulip bulbs and Damian Hirst's artefacts? We will also look into trade with luxurious goods and art trade in 18th century France and England; we will compare these trade structures to those of the 19th century when art academies and a greater degree of institutionalization of art had a significant impact on artists' position at the market. What is the relationship between the needs of the state, companies, or wealthy individuals to represent themselves through art and how does this need form the content of art? We are also going to look at business manual for art lovers which should help them to get themselves oriented at the art market and contrast this text with the one which criticises the establishment of values.
We will look into the esthablishment of the myth of the artist, the expectations of the profession and of the professional conduct, and we will try to asnwer the question "why are artists poor," together with the texts by Hans Abbing.
We will also explore the norms and rules of the conduct of private galleries as they were researched Olav Velthuis from a sociological perspective.
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Offered to foreign students
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Rules for evaluation and completion of the course
Students will be assesed from discussing and writing short, in-class response papers about the assigned texts. Not having read those texts will count as an absence. The answered quiz questions regarding each text for homework have to be uploaded to the shared drive a day before the class. Before the last class in the semester, students will have to have fulfilled at least 60% of the assignments in order to be able to finish the remaining assignments by the end of the exam period. Students will be assessed from the regular, continuous work during the semester.
Aims
Students will become aware of the dynamics of both economic and symbolic value creation of artworks and artists through reading texts which analyze narratives and artistic institutions maily through the lens of sociology and art criticism.
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