1. The origins of the museum, its social context and basic museum functions with particular reference to the structure of state, regional and municipal institutions

2. History of the world's most important museum and gallery collections, characteristics of leading domestic public institutions and art collections

3. Collections and their management  a) records, documentation, legislation, internal and external standards (statutes, collection management guidelines, code of ethics, international museum and gallery standards) b) conditions for collections, their security, care of collections, storage, environmental parameters, conservation, restoration

4. models of museums and galleries' founding functions, management and financing (a) Characteristics of collections and quality indicators, profiling, collections programme

5. Museum and gallery products and their social impact, communication with the public through visual means b) exhibitions, displays, collection catalogues, exhibition catalogues, collections, journals and the role of the artist

6. Marketing of museums and galleries, taking into account the possibilities open to artistic solutions a) forms of public use of museums, current trends, institutional culture b) audience segmentation and target groups, audience building, communication and promotion, development of communication strategies, museums and galleries in relation to tourism and cultural tourism, tasks for the artist