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FP-RtmarDEAcad. year: 2024/2025
The course is oriented towards presentation of current marketing knowledge, with special focus to strategic marketing, services marketing and international marketing issues.
Language of instruction
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Guarantor
Department
Entry knowledge
Rules for evaluation and completion of the course
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Basic literature
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Classification of course in study plans
branch DSP-ŘEP-E , 2 year of study, summer semester, compulsory-optionalbranch DSP-ŘEP-E , 2 year of study, winter semester, compulsory-optional
branch DSP-ŘEP-KSE , 2 year of study, summer semester, compulsory-optionalbranch DSP-ŘEP-KSE , 2 year of study, winter semester, compulsory-optional
Seminar
Teacher / Lecturer