Course detail

Průmyslový marketing pro konstruktéry

FP-SpmkPAcad. year: 2024/2025

Not applicable.

Language of instruction

Czech

Number of ECTS credits

3

Mode of study

Not applicable.

Guarantor

doc. Ing. Vít Chlebovský, Ph.D.

Department

Institute of Management (ÚM)

Rules for evaluation and completion of the course

Not applicable.

Aims

Not applicable.

Study aids

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

CHLEBOVSKÝ, V. Marketing pro B-2-B trhy. Brno: AKADEMICKÉ NAKLADATELSTVÍ CERM, s.r.o. Brno, 2010. ISBN: 978-80-214-4129- 3. (CS)
JAKUBÍKOVÁ D., STRATEGICKÝ MARKETING – STRATEGIE A TRENDY – 2., ROZŠÍŘENÉ VYDÁNÍ, 2013, PRAHA: GRADA PUBLISHING. (CS)
KAŇOVSKÁ, Lucie a David SCHÜLLER. Základy marketingu. 2. vyd. Brno: CERM, 2015, 131 s. ISBN 978-80-214-5107-0. (CS)
KOTLER, P., KELLER, K., BRADY, M., GOODMAN, M., HANSEN, T., 2019. MARKETING MANAGEMENT: 4TH EUROPEAN EDITION. UNITED KINGDOM: PEARSON. (CS)

Recommended reading

Not applicable.

Classification of course in study plans

  • Programme MGR-SRP Master's 2 year of study, summer semester, elective

Type of course unit

 

Lecture

20 hod., optionally

Teacher / Lecturer

doc. Ing. Vít Chlebovský, Ph.D.