Course detail

Marketing for architects

FA-MFAAcad. year: 2009/2010

The aim is to make the students acquainted with the principles of treating customers and to make them understand the significance of marketing practice for their own freelance activity.

Language of instruction

English

Number of ECTS credits

2

Mode of study

Not applicable.

Guarantor

doc. Ing. Jan Lojda, CSc.

Department

Department of Engineering (USold)

Learning outcomes of the course unit

Not applicable.

Prerequisites

Not applicable.

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Teaching methods depend on the type of course unit as specified in the article 7 of BUT Rules for Studies and Examinations.

Assesment methods and criteria linked to learning outcomes

Not applicable.

Course curriculum

Not applicable.

Work placements

Not applicable.

Aims

Not applicable.

Specification of controlled education, way of implementation and compensation for absences

Not applicable.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

Horáková I., Marketing v současné praxi, Grada Praha 1995 (CS)

Recommended literature

Kotler P.,10 smrtelných marketingových hříchů, Grada Praha 2004 (CS)
Trias de Bes F., Kotler P., Inovativní marketing - Jak kreativním myšlením vytvářet nové trhy a vítězit na nich. Grada Publishing Praha 2005 (CS)

Classification of course in study plans

  • Programme ARCHURB Bachelor's

    branch ARCH , 1 year of study, summer semester, elective