Publikace

• 2025

  ANDRÝSKOVÁ, J.; STRAKOVÁ, I.; ZICH, R. Using family aspects in the creation of brand elements for online brand communication of family businesses. Scientia&Societas, 2025, roč. 20, č. 11.2.2025, s. 85-105. ISSN: 1801-7118.
  Detail | WWW

  ANDRÝSKOVÁ, J.; ZICH, R. A comparison of the concepts of MC and Brand equity in assessing companies' approach to brand development and an evaluation of their combined use for brand development of Start-up companies. AD ALTA: Journal of Interdisciplinary Research, 2025, roč. 14, č. 02, s. 21-30. ISSN: 2464-6733.
  Detail | WWW

• 2024

  STRAKOVÁ, I.; ANDRÝSKOVÁ, J. LINKING THE AAKER MODEL OF BRAND EQUITY WITH THE SEW MODEL (SOCIOEMOTIONAL WEALTH) IN FAMILY BUSINESSES. DOKBAT 2024 - 20th International Bata Conference for Ph.D. Students and Young Researchers. First edition. Zlín: Tomas Bata University, 2024. s. 231-246. ISBN: 978-80-7678-288-4.
  Detail | WWW

• 2022

  ANDRÝSKOVÁ, J. The effect of the logo on the customer – literature review. Workshop specifického výzkumu 2022. Brno: Vysoké učení technické v Brně - Fakulta podnikatelská, 2022. s. 4-9. ISBN: 978-80-214-6142-0.
  Detail

*) Citace publikací se generují jednou za 24 hodin.