Publikace

• 2023

  BEDNÁŘOVÁ, M.; TESAŘOVÁ, M.; ŠIMBEROVÁ, I. THE EVOLUTION OF DIGITAL TRANSFORMATION IN SMES IN THE MANUFACTURING INDUSTRY IN THE DIFFERENT BLOCKS OF THE BM CANVAS SINCE THE BEGINNING OF THE PANDEMIC. Business Management and Economics Engineering, 2023, roč. 21, č. 1, s. 48-62. ISSN: 2669-2481.
  Detail | WWW | Plný text v Digitální knihovně

• 2022

  TESAŘOVÁ, M.; KRULJACOVÁ, A. THE IMPACT OF DIGITAL TRANSFORMATION ON THE ORGANIZATION OF INTERNATIONAL CONFERENCE IN THE AGE OF COVID-19: LESSONS LEARNED. Hradec Králové: MAGNANIMITAS, Hradec Králové, Česká republika, 2022. s. 948-955. ISBN: 978-80-87952-35-1.
  Detail

  KASPEROVICA, L.; LACE, N.; CIEMLEJA, G.; TESAŘOVÁ, M. Digital maturity and value capture of small and medium sized enterprises. In The 13th International Multi-Conference on Complexity, Informatics and Cybernetics: IMCIC 2022. 2022. s. 159-164. ISBN: 978-1-950492-61-9.
  Detail

  TESAŘOVÁ, M.; BEDNÁŘOVÁ, M.; ŠIMBEROVÁ, I. The effect of digital transformation on Business model Canvas of SMEs from the manufacturing industry. In 12th International Scientific Conference on Business and Management 2022. Business and Management. Vilnius Gediminas Technical University. Vilnius, Lithuania: Vilnius Gediminas Technical University, 2022. s. 609-617. ISBN: 978-609-476-289-5. ISSN: 2029-4441.
  Detail | WWW

• 2021

  KRULJACOVÁ, A.; TESAŘOVÁ, M. Project Management in the Fast-paced Digital Environment. In Proceedings of the 38th International Business Information Management Association (IBIMA). Seville, Spain: International Business Information Management Association (IBIMA), 2021. s. 1368-1375. ISBN: 978-0-9998551-7-1.
  Detail

• 2020

  TESAŘOVÁ, M.; KRULJACOVÁ, A. The Impact of Digital Transformation on Quality Management: A Case Study in the Manufacturing Industry. In MMK 2019 MEZINÁRODNÍ MASARYKOVA KONFERENCE PRO DOKTORANDY A MLADÉ VĚDECKÉ PRACOVNÍKY. Hradec Králové: MAGNANIMITAS, Hradec Králové, Česká republika, 2019, 2020. s. 64-70. ISBN: 978-80-87952-31-3.
  Detail

  KRMELA, A.; TESAŘOVÁ, M. Business model adaptation through inclusion of environmental sustainability measures. Trends in Economics and Management, 2020, roč. 14, č. 35, s. 59-72. ISSN: 2336-6508.
  Detail | WWW

  TESAŘOVÁ, M.; KRMELA, A.; ŠIMBEROVÁ, I. Digitalization as an enabler of business model dynamics. In 11th International Scientific Conference "Business and Management 2020" May 7-8, 2020, Vilniums, LITHUANIA. International Scientific Conference "Business and Management". Vilnius, Lithuania: VGTU Press, 2020. s. 73-83. ISBN: 978-609-476-231-4. ISSN: 2029-929X.
  Detail | WWW | Plný text v Digitální knihovně

  TESAŘOVÁ, M. Manufacturing industry's digital transformation. Setting the criteria for evaluating the innovation potential of companies in the Czech Republic. Workshop specifického výzkumu 2019. Brno: Vysoké učení technické v Brně, Fakulta podnikatelská, 2020. s. 230-239. ISBN: 978-80-214-5835-2.
  Detail

  TESAŘOVÁ, M.; KRMELA, A.; ŠIMBEROVÁ, I. Digital support to external sustainability communication in self-adhesive labelling industry. ENTREPRENEURSHIP AND SUSTAINABILITY ISSUES, 2020, roč. 7, č. 3, s. 2109-2125. ISSN: 2345-0282.
  Detail | WWW | Plný text v Digitální knihovně

• 2019

  TESAŘOVÁ, M. Towards International Business and Entrepreneurship Strategies: Entrepreneurial Education versus University-Based Spin-Offs. Workshop specifického výzkumu 2018. Brno: Vysoké učení technické v Brně, Fakulta podnikatelská, 2019. s. 242-250. ISBN: 978-80-214-5705-8.
  Detail

• 2018

  TESAŘOVÁ, M. Why it is important to use social media in international marketing strategies. In DOKBAT 2018 - 14th International Bata Conference for Ph.D. Students and Young Researchers. 1. edice. Zlín, Czech Republic: Tomas Bata University in Zlín, 2018. s. 240-252. ISBN: 978-80-7454-730-0.
  Detail | WWW

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