angličtina

This course assumes prior knowledge of macroeconomics, marketing and management.

Individual coursework project - Critical analysis and evaluation of international strategic issue in a company of the student's choice. (5000 words) All learning outcomes assessed.
Attendance at lectures is not compulsory, but is recommended. Attendance at seminars is checked by the tutor. Lessons are composed on the basis of weekly schedules. Way of substituting missed lessons is fully in competence of a teacher.

The main aim of this module is to provide students with conceptual and technical knowledge at Masters level necessary to understand fully the current strategic management issues from an international and “European” perspective. The other aims of this module are:
To develop competencies and skills to critically apprise a range of current international strategic management issues and to recommend appropriate solutions to those issues.
To study the business implications of political, social, economic and cultural changes in contemporary European and global context.
To investigate the role of the EU in creating a single European market and to develop the ability to design appropriate international strategies for companies in that environment.

a) Understand and conceptualise the process of change in the international and European business environment including political, economic, cultural and market factors.
b) Exhibit a critical awareness of key market integration processes and their consequences for business and industry.
c) Critically discuss a variety of international strategy, management and business theories used in diverse contexts to support effective decision making.
d) Demonstrate knowledge and critical understanding of international strategies and their relevance and validity to management contexts at regional and global levels.
e) Enhance a critical understanding of the role of international business and management in analysing the broader organisational context.
f) Understand the environmental, social, governance and ethical problems that may occur in the international business and strategic management discipline.
g) Conduct critical analysis of a company’s international strategy, in order to evaluate approaches to international business at a corporate level.
h) Demonstrate the ability to make recommendations for organisational practice based on theoretical insights.
i) Exhibit the qualities and transferable skills relating to business communication, organisation, management and working in international teams.
j) Apply knowledge, tools and techniques to resolve issues in new and diverse situations within the international business and strategic management discipline.
k) Evaluate the rigour and validity of published research and assess its relevance to the practice of international business and management.
l) Make decisions and exercise judgement in organisational settings when faced with a range of alternative courses of action.

HILL, C,W,L. (2012) International Business: Competing in the Global Marketplace, 9th ed. McGraw Hill
JOHNSON, G., SCHOLES, K., WHITTINGTON, R. (2008). Exploring Global Strategy: Text and Cases, 8th ed. FT Prentice Hall
NELLO, S,S. (2009) The European Union: Economics, Policies and History, 2nd ed. McGraw Hill.
W. CHAN KIM, RENEE MAUBORGNE (2014), Blue Ocean Leadership, Harvard Business Review, 1 May 2014.