Detail publikace

Strategic Aspects of Industrial Marketing

CHALUPSKÝ, V.

Originální název

Strategic Aspects of Industrial Marketing

Typ

multimédia

Jazyk

angličtina

Originální abstrakt

This material is aimed at students at Málaga University, this is a material for the Industrial Management course. The strategic issues in industrial marketing are covered and discussed

Klíčová slova

Strategy, Marketing, Industrial marketing, marketing management

Autoři

CHALUPSKÝ, V.

Vydáno

10. 3. 2004

Nakladatel

Universidad de Malaga, Facultad de ciencias economicas y empresariales

Místo

Málaga

BibTex

@misc{BUT67278,
  author="Vladimír {Chalupský}",
  title="Strategic Aspects of Industrial Marketing",
  year="2004",
  publisher="Universidad de Malaga, Facultad de ciencias economicas y empresariales",
  address="Málaga",
  note="multimedia"
}