Detail publikace

The influence of the Chinese market on a commercial risk

POLÁK, J. BERANOVÁ, M.

Originální název

The influence of the Chinese market on a commercial risk

Anglický název

The influence of the Chinese market on a commercial risk

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

čeština

Originální abstrakt

The article contains an analysis of factors affecting the size of the commercial risks of exporting to China and discusses the importance of individual factors and the possibility of limiting their impact on the size of commercial risk. Data for the articles are obtained by processing the current knowledge of the area in the secondary research. This is a new perspective on the issue given the available resources. It is used the partial data from primary research simultaneously. Respectively, the lessons learned from the secondary research compares with findings from structured interviews with representatives of Czech exporters. The output of the article will define the specifics for export to China, which affect the size of commercial risk, ie. to identify the factors at work. The gained knowledge will be used to create commercial risk assessment model for export to China from the viewpoint the contribution theory. Management identified factors significantly increases the probability of success of establishing cooperation and close the sale from the viewpoint practice.

Anglický abstrakt

The article contains an analysis of factors affecting the size of the commercial risks of exporting to China and discusses the importance of individual factors and the possibility of limiting their impact on the size of commercial risk. Data for the articles are obtained by processing the current knowledge of the area in the secondary research. This is a new perspective on the issue given the available resources. It is used the partial data from primary research simultaneously. Respectively, the lessons learned from the secondary research compares with findings from structured interviews with representatives of Czech exporters. The output of the article will define the specifics for export to China, which affect the size of commercial risk, ie. to identify the factors at work. The gained knowledge will be used to create commercial risk assessment model for export to China from the viewpoint the contribution theory. Management identified factors significantly increases the probability of success of establishing cooperation and close the sale from the viewpoint practice.

Klíčová slova

Commercial risk, China, export, factors, risk assessments

Klíčová slova v angličtině

Commercial risk, China, export, factors, risk assessments

Autoři

POLÁK, J.; BERANOVÁ, M.

Rok RIV

2012

Vydáno

20. 9. 2012

Nakladatel

VUT, FP

Místo

Brno

ISBN

978-80-214-4581-9

Kniha

Trends in economics and management for the 21st century

Strany od

174

Strany do

175

Strany počet

2

BibTex

@inproceedings{BUT94314,
  author="Josef {Polák} and Michaela {Beranová}",
  title="The influence of the Chinese market on a commercial risk",
  booktitle="Trends in economics and management for the 21st century",
  year="2012",
  pages="174--175",
  publisher="VUT, FP",
  address="Brno",
  isbn="978-80-214-4581-9"
}