Přístupnostní navigace
E-application
Search Search Close
Project detail
Duration: 01.01.2001 — 01.01.2001
Funding resources
Czech Science Foundation - Standardní projekty
- whole funder
On the project
Description in EnglishProposed project is focused on deeper analysis of the corporate image in the mind of an individual and on the assessing of the validity of methods used for analysis of image. The project´s objectives are: - to use a number of different methods (both qualitative and qualitative) to assess image of several sufficiently known companies from the service sector and to compare their representation in the mind of respondents from the content and structure point of view, - to assess the contribution, characteristics and limitations (if any) of individual research approaches.
Mark
GA406/00/0505
Default language
Czech
People responsible
Lukášová Růžena, doc. PhDr., CSc. - principal person responsible
Units
Faculty of Business and Management- (2001-01-01 - not assigned)
Results
LUKÁŠOVÁ, R. Image of a Bank in the Mind of an Individual - It´s Contents and Effects on Decision Making. In The 6th International Conference on Global Business Economic Development: States and Markets: Forging Partnership for Sustainable Development. CD. Bratislava: Faculty of Management Comenius University and Montclair State University, 2001. p. 1 ( p.)Detail
KONEČNÁ, Z. The Image of the Banks: The Results of qualitative Research. In Future of the banking sectors in transition economies. Karviná: Slezská univerzita, 2002. p. 123-130. ISBN: 80-7248-174-6.Detail
LUKÁŠOVÁ, R. Image of a Bank in the Mind of an Individual: structure and contents (results of a pilot study). In The economic transfers between the PGV and the UE. Lisboa: Universidade Autónoma de Lisboa, Galileu - Revista de Economia e Direito, 2001. p. 392 ( p.)ISBN: 0873-495X.Detail
LUKÁŠOVÁ, R. Image of a bank in the mind of an individual. In Business and Economic Development in Central and Eastern Europe: Implications for Economic Integration into Wider Europe. Brno: Brno University of Technology, Faculty of Business and Management, 2001. p. 392 ( p.)ISBN: 80-86510-05-0.Detail