Detail projektu

Image firmy jako obraz ve vědomí jednotlivce

Období řešení: 01.01.2001 — 01.01.2001

Zdroje financování

Grantová agentura České republiky - Standardní projekty

- plně financující

O projektu

Popis anglicky
Proposed project is focused on deeper analysis of the corporate image in the mind of an individual and on the assessing of the validity of methods used for analysis of image. The project´s objectives are: - to use a number of different methods (both qualitative and qualitative) to assess image of several sufficiently known companies from the service sector and to compare their representation in the mind of respondents from the content and structure point of view, - to assess the contribution, characteristics and limitations (if any) of individual research approaches.

Označení

GA406/00/0505

Originální jazyk

čeština

Řešitelé

Lukášová Růžena, doc. PhDr., CSc. - hlavní řešitel

Útvary

Fakulta podnikatelská
- příjemce (01.01.2001 - nezadáno)

Výsledky

LUKÁŠOVÁ, R. Image of a Bank in the Mind of an Individual - It´s Contents and Effects on Decision Making. In The 6th International Conference on Global Business Economic Development: States and Markets: Forging Partnership for Sustainable Development. CD. Bratislava: Faculty of Management Comenius University and Montclair State University, 2001. p. 1 ( p.)
Detail

KONEČNÁ, Z. The Image of the Banks: The Results of qualitative Research. In Future of the banking sectors in transition economies. Karviná: Slezská univerzita, 2002. p. 123-130. ISBN: 80-7248-174-6.
Detail

LUKÁŠOVÁ, R. Image of a Bank in the Mind of an Individual: structure and contents (results of a pilot study). In The economic transfers between the PGV and the UE. Lisboa: Universidade Autónoma de Lisboa, Galileu - Revista de Economia e Direito, 2001. p. 392 ( p.)ISBN: 0873-495X.
Detail

LUKÁŠOVÁ, R. Image of a bank in the mind of an individual. In Business and Economic Development in Central and Eastern Europe: Implications for Economic Integration into Wider Europe. Brno: Brno University of Technology, Faculty of Business and Management, 2001. p. 392 ( p.)ISBN: 80-86510-05-0.
Detail

Odpovědnost: Lukášová Růžena, doc. PhDr., CSc.