Academically oriented

Full-time study

3 years

prof. Ing. Alena Kocmanová, Ph.D.

The objective of the Bachelor’s degree programme “Corporate Economics” consists in training corporate economists for the lower and middle management of production and business organisations or selected departments of non-profit organisations and public administration, as well as for economic management of own enterprise. Students are provided with specialised knowledge and skills in the field of basic theoretical economic disciplines, i.e. macroeconomics, microeconomics and world and European economics, as well as in the field of corporate economics, corporate finance, and management. Emphasis is also placed on acquiring knowledge and skills from individual business activities, economic managerial links of business operation, managerial approaches, project management, managerial communication and marketing and business activities. Students further develop their acquired skills in mathematical and statistical methods, including data processing using IT methods and tools. They also develop knowledge and skills in marketing, business, and in gathering and evaluating information about a competitive business. Students have the opportunity to acquire expertise in financial markets, banking products and insurance. Students acquire professional skills in English in the Innovation Management and Reverse Logistics in Retail courses. The professional internship serves as a necessary prerequisite for developing practical skills. The degree programme also focuses on the development in expert foreign-language terminology in the courses of Business English 1, 2 and 3.

The programme provides education aimed at acquiring the theoretical expert knowledge and skills of basic economic categories and principles from the perspectives of contemporary microeconomic and macroeconomic theories, European and world economics, economic and managerial approaches, methods and tools, financial, business and marketing activities, project management, and skills in the field of mathematical and statistical methods, project management, data processing, including the use of IT methods and tools for the economic management of companies. Emphasis is also placed on the professional language skills and skills of graduates.

The acquired knowledge, skills and competences may be divided into the following groups:

Theoretical economic – professional
- Knowledge: they will acquire basic knowledge in the field of current microeconomic and macroeconomic theories for the market analysis, as well as the European and world economics; they will explain the foundation elements of the market economy and their mutual links;
- Skills: the capacity to find, sort, classify, and interpret economic data and information; in the necessary extent applying some of the basic research procedures to solving theoretical economic approaches; understanding the possibilities, conditions and limitations of the use of key economic theories, concepts and methods in Czech as well as European economic practice;
- Competences: a corporate economist equipped with knowledge of the latest trends in the economy; in accordance with economic trends, determining the economic trends of the company’s development.

Economic – professional
- Knowledge: the student will obtain knowledge of corporate economics, quality management, cost management, finance, marketing and commerce and their impact on the business; they will obtain knowledge of methods, procedures and tools used in the economic management and development of the company based on the economic theoretical foundations, with an emphasis on analytical tools used for management and planning, including mathematics, statistics and computer science; they will also obtain knowledge of the basic disciplines used in economic management, namely accounting, taxation, and law;
- Skills: the student is able to orientate in the areas of economic management and evaluate individual business activities according to economic criteria; the student has the capacity to analyse, find and select at a basic level in the individual areas of corporate economics, finance, cost management, quality management, including professional language, communication and organisational skills; for the purposes of the analysis, the student also has the capacity to use basic knowledge of accounting, taxation and law in solving both practical and theoretical economic issues; the student has the capacity, to the extent necessary, to seek, analyse and interpret economic data and trends from various aspects relevant to the enterprise; to the extent necessary, applying some of the basic research procedures to solve practical economic issues;
- Competences: the corporate economist with basic knowledge and skills in the area of economic management of the company.

Managerial – professional
- Knowledge: knowledge of current principles of management in relation to mathematical and statistical methods; understanding economic and management processes, including developing the methods and tools focused on project management, marketing, business, and competitive strategy, as well as management communication; the student will acquire knowledge of mathematical and statistical methods of quantitative and qualitative data analysis, mathematical modelling; they will obtain knowledge of marketing, business, and competitive strategy;
- Skills: the student compares and evaluates the business and its impacts on the environment; will explain all significant managerial processes taking place in the business and their interrelationships; will evaluate marketing and business plans of the company according to specified criteria; has the capacity to use mathematical and statistical methods and mathematical modelling for economic data analysis;
- Competence: a corporate economist in lower and middle management positions with managerial knowledge and skills with an emphasis on application methods and tools.

Presentation and communication
- Knowledge: presenting own results and communication with users and suppliers;
- Skills: negotiation, formulation and presentation of problems, proposals for solutions and measures;
- Competences: effective management communication and responsibility for presenting economic and managerial decisions in the company.

Language
- Knowledge: advanced knowledge of professional economic terminology in English;
- Skills: capacity to understand professional economic texts and capacity to write professional texts in English;
- Competences: communication skills with foreign organisations.

With respect to the completed degree (“Bc.”), graduates of the degree programme “Corporate Economics” may perform functions intended for corporate economists with knowledge of the basic economic and managerial relations of business operations and ready to address less demanding economic decision-making issues. They have the capacity to perform economic and managerial functions at the lower and middle level of management of production and business companies or in selected departments of non-profit organisations and public administration, as well as within their own business.

In order to complete the Bachelor’s degree programme “Corporate Economics”, the student has the following duties:
1. Obtain at least 180 credits in 6 semesters, i.e. 3 years of study;
2. Prepare and defend a Bachelor’s thesis
The student chooses the focus of their Bachelor’s thesis according to the valid internal guideline of the faculty, not later than the beginning of the fifth semester of their studies. Once the student chooses the focus, they complete the assignment with the supervisor of their thesis. Based on preparing the Bachelor’s thesis, the student obtains the credit in the course of Pre-diploma Seminar in the winter semester of the 3rd year and the classified credit in the course of Diploma Seminar in the summer semester.
3. Complete the final state examination in the study programme.

The final state examination consists of two parts, namely the defence of the Bachelor’s thesis and an oral examination. The oral examination comprises three areas:
Economy (courses: Macroeconomics, Microeconomics, and European and World Economics);
Corporate Economics (courses: Corporate Economics, Corporate Finance, Financial Analysis and Planning, Cost Management, Managerial Economics 1, and Statistics 1);
Management and Quantitative Approaches in Economics (courses: Management, Marketing, and type A compulsory optional courses ).

The study plan of the degree programme “Corporate Economics” is divided into three groups.

The first group includes basic theoretical courses of the profiling background (Macroeconomics 1, Microeconomics 1, European and World Economics, Corporate Economics, Corporate Finance, Management, Statistics, and Final Thesis Methodology) and other compulsory courses of the profiling background (Mathematics 1 and 2, Accounting, Management Economics, Informatics, Marketing, Commerce, Financial Markets, Cost Management, Quality in Business, Project Management, Tax System, Financial Analysis and Planning, Insurance, Commercial, Civil and Labour Law, Banking Products and Services, and Managerial Economics 1).

The Bachelor’s degree programme also includes an internship of 170 hours (Internship). The aim of the internship is to verify acquired theoretical knowledge in particular conditions of the business sphere. By including the internship in the programme, students are able to apply their acquired theoretical knowledge in organisations more effectively. The compulsory courses also include those focusing on the process of preparing the final thesis, i.e. Pre-Diploma Seminar and Diploma Seminar.

The second group consists of compulsory optional courses, which are included among the courses of the profiling background – type A (Competition Information, Sales Promotion and Advertising, Quantitative Methods, Statistical Methods and Risk Analysis, Data Processing, and Digital Marketing in Business).

The third group consists of compulsory optional courses, which are included among the courses of the profiling background – type B (Mathematical Modelling, Economic Practice, Application of Mathematical and Statistical Methods, History of Economic Theories, and Business English 1, 2, and 3) courses in English (Innovation Management and Reverse Logistics in Retail).

In the field of compulsory courses, the student acquires the theoretical knowledge related to the basic economic categories and mechanisms (Macroeconomics 1 and Microeconomics 1) and the capacity to apply mathematical and statistical methods in solving economic problems and processing economic data (Mathematics 1, Mathematics 2, and Statistics). The student’s economic knowledge is further expanded in the course entitled European and World Economics. At the same time, the student will acquire knowledge and skills in the areas of economic management of the company, which are the basis for follow-up courses (Corporate Finance, Accounting, Management, Marketing, Commerce, Cost Management, Quality in Business, Project Management, Financial Analysis and Planning, and Management Economics 1). Attention is also paid to the financial market with an emphasis on the banking and insurance sectors (Financial Markets, Banking Products and Services, and Insurance), as well as legal and tax aspects (Commercial, Civil and Labour Law and Tax System), supporting economic decision-making. An integral part of compulsory courses consists in the methodological support for preparing the final thesis (Final Thesis Methodology).

In the area of type A compulsory optional courses (included in the profiling background), the student follows up on the common foundation of compulsory courses focusing on the student’s managerial skills. The type A compulsory optional courses extend knowledge and practical skills in mathematical and statistical methods and managerial decision-making (Quantitative Methods, Statistical Methods and Risk Analysis, and Data Processing). The student will extend the expert knowledge and skills about the competitive environment in the courses entitled Competition Information, further expanding knowledge and skills in the field of commerce in the courses entitled Sales Promotion and Advertising and Digital Marketing in Business.

The knowledge and skills obtained in the profiling background courses (compulsory courses and type A compulsory optional courses) are followed by type B compulsory optional courses, providing students with space for further development of professional knowledge and practical skills in mathematical and statistical methods, as well as in economic practice used for managerial decision-making and economic data analysis (Mathematical Modelling, Economic Practice, and Application of Mathematical and Statistical Methods). Language training is an integral part of the student’s preparation (Business English 1, 2, and 3), which is essential for communication skills with foreign organisations. Attention is paid to the expansion of knowledge in the field of economic history (History of Economic Theories). Students have the opportunity to expand their language skills in English-language courses (Innovation Management and Reverse Logistics and Retail).

The study plan of the degree programme “Corporate Economics” is structured into six semesters in three academic years. The study duties are evenly distributed in individual semesters so that the minimum number of credits to be obtained in a semester is 30 credits (180 credits in total). The degree programme uses the ECTS credit system.

One lesson takes 50 minutes.

Graduates of the degree programme “Corporate Economics” may continue developing their expertise in follow-up Master’s programmes accredited in the field of education of Economic Disciplines.