study programme
Visual Communication in the Creative Industries
Original title in Czech: Vizuální komunikace v kreativních průmyslechFaculty: FMEAbbreviation: B-VKP-PAcad. year: 2025/2026
Type of study programme: Bachelor's
Study programme code: X00000000000
Degree awarded: Bc.
Language of instruction: Czech
Accreditation: 11.3.2025 - 11.3.2035
Profile of the programme
Professionally oriented
Mode of study
Full-time study
Standard study length
4 years
Programme supervisor
Degree Programme Board
Chairman :
doc. Ing. Jiří Tauber, Ph.D.
Councillor internal :
Ing. Jan Vítek
doc. Ing. Daniel Koutný, Ph.D.
prof. Mgr. A. Pavel Noga, ArtD.
Ing. Dana Rubínová, Ph.D.
prof. Ing. Martin Hartl, Ph.D.
Mgr. Jana Hoderová, Ph.D.
doc. akad. soch. Ladislav Křenek, ArtD.
Fields of education
| Area | Topic | Share [%] |
|---|---|---|
| Mechanical Engineering, Technology and Materials | Without thematic area | 70 |
| Art | Without thematic area | 30 |
What degree programme types may have preceded
The graduates may continue in a master's study programme.
Course structure diagram with ECTS credits
| Abbreviation | Title | L. | Cr. | Com. | Compl. | Hr. range | Gr. | Op. |
|---|---|---|---|---|---|---|---|---|
| 3CD | CAD | cs | 2 | Compulsory | Cr | CPP - 26 | yes | |
| YU3 | History of Art up to 18th Century | cs | 3 | Compulsory | Ex | P - 39 | yes | |
| GEN1 | General English I | en | 0 | Compulsory | Cr | Cj - 26 / CPP - 13 | yes | |
| 1M | Mathematics I | cs | 9 | Compulsory | Cr,Ex | P - 52 / C1 - 44 / CPP - 8 | yes | |
| YPB | Computer Graphics I | cs | 2 | Compulsory | GCr | CPP - 39 | yes | |
| YDF | Introduction to Design | cs | 2 | Compulsory | GCr | P - 13 / A - 26 | yes | |
| 1K | Engineering Drawing Fundamentals | cs | 5 | Compulsory | Cr,Ex | P - 26 / CPP - 26 | yes | |
| YZT | Fundamentals of Art Creation | cs | 4 | Compulsory | GCr | A - 26 | yes | |
| 0KM | Selected Chapters from Mathematics | cs | 2 | Elective | Cr | P - 26 | yes |
| Abbreviation | Title | L. | Cr. | Com. | Compl. | Hr. range | Gr. | Op. |
|---|---|---|---|---|---|---|---|---|
| YU4 | History of Art of 19th - 20th Century | cs | 3 | Compulsory | Ex | P - 39 | yes | |
| BF | Physics | cs | 7 | Compulsory | Cr,Ex | P - 26 / L - 14 / C1 - 12 | yes | |
| GEN3 | General English Exam | en | 2 | Compulsory | Ex | K - 1 | yes | |
| GEN2 | General English II | en | 0 | Compulsory | Cr | Cj - 26 / CPP - 13 | yes | |
| YPI | Computer Graphics II | cs | 3 | Compulsory | GCr | CPP - 39 | yes | |
| YPM | Computer Modelling and Visualisation I | cs | 2 | Compulsory | GCr | CPP - 39 | yes | |
| YPF | Product Photography | cs | 5 | Compulsory | GCr | A - 39 | yes | |
| YTG | Typography | cs | 5 | Compulsory | Cr,Ex | P - 13 / A - 52 | yes | |
| 0FB | Selected Topics in Physics B | cs | 2 | Elective | Cr | P - 26 | yes |
| Abbreviation | Title | L. | Cr. | Com. | Compl. | Hr. range | Gr. | Op. |
|---|---|---|---|---|---|---|---|---|
| YGT | Digital Fabrication | cs | 4 | Compulsory | GCr | L - 9 / CPP - 30 | yes | |
| YEK | Effective Communication | cs | 4 | Compulsory | GCr | P - 4 / A - 22 | yes | |
| YA1 | Industrial Design I | cs | 5 | Compulsory | GCr | A - 78 | yes | |
| TEN1 | Technical English I | en | 0 | Compulsory | Cr | Cj - 26 | yes | |
| YSD-A | Sustainable Design | en | 4 | Compulsory | Cr,Ex | P - 12 / A - 44 | yes | |
| YVR | Virtual Reality | cs | 3 | Compulsory | GCr | A - 26 | yes | |
| FaVU.ZADiVI-Z | Basics of Digital Video | cs | 3 | Compulsory | Cr | P - 14 / CPP - 14 | yes |
| Abbreviation | Title | L. | Cr. | Com. | Compl. | Hr. range | Gr. | Op. |
|---|---|---|---|---|---|---|---|---|
| YAN | Animation | cs | 4 | Compulsory | GCr | CPP - 52 | yes | |
| YV1 | Studio of Virtual Creativity I | cs | 7 | Compulsory | GCr | A - 78 | yes | |
| FaVU.AUP | Copyright | cs | 1 | Compulsory | Cr | P - 4 / C1 - 4 | yes | |
| YKT | Collaborative Creative work | cs | 4 | Compulsory | GCr | P - 13 / CPP - 39 | yes | |
| YPV | Computer Modelling and Visualisation II | cs | 3 | Compulsory | GCr | CPP - 39 | yes | |
| TEN3 | Technical English Exam | en | 4 | Compulsory | Ex | K - 1 | yes | |
| TEN2 | Technical English II | en | 0 | Compulsory | Cr | Cj - 26 | yes |
| Abbreviation | Title | L. | Cr. | Com. | Compl. | Hr. range | Gr. | Op. |
|---|---|---|---|---|---|---|---|---|
| YV2 | Studio of Virtual Creativity II | cs | 8 | Compulsory | GCr | A - 104 | yes | |
| YCD | CAD for Creative Industry | cs | 5 | Compulsory | GCr | CPP - 39 | yes | |
| YDD | History of Design | cs | 3 | Compulsory | Ex | P - 26 | yes | |
| YER | Ergonomics | cs | 4 | Compulsory | Cr,Ex | P - 13 / A - 26 | yes | |
| YMA | Marketing | cs | 4 | Compulsory | Cr,Ex | P - 26 / C1 - 13 | yes | |
| YVC-A | Visual Communication | en | 4 | Compulsory | Cr,Ex | P - 13 / A - 39 | yes |
| Abbreviation | Title | L. | Cr. | Com. | Compl. | Hr. range | Gr. | Op. |
|---|---|---|---|---|---|---|---|---|
| YIT | Studio of Interior Design | cs | 5 | Compulsory | GCr | A - 26 | yes | |
| YV3 | Studio of Virtual Creativity III | cs | 8 | Compulsory | GCr | A - 104 | yes | |
| YB1 | Bachelor project I | cs | 5 | Compulsory | GCr | P - 2 / VB - 13 / CPP - 24 | yes | |
| YKD | Digital Drawing | cs | 3 | Compulsory | GCr | CPP - 39 | yes | |
| YTM | Creativity and Creative Thinking | cs | 3 | Compulsory | Ex | P - 13 / A - 13 | yes | |
| YMP | Management in the Creative Industry | cs | 4 | Compulsory | Cr,Ex | P - 13 / C1 - 26 | yes | |
| YWP | Web Presentation | cs | 3 | Compulsory | Cr,Ex | P - 13 / CPP - 26 | yes |
| Abbreviation | Title | L. | Cr. | Com. | Compl. | Hr. range | Gr. | Op. |
|---|---|---|---|---|---|---|---|---|
| YOP | Professional Practice | cs | 40 | Compulsory | Cr | PX - 480 | yes |
| Abbreviation | Title | L. | Cr. | Com. | Compl. | Hr. range | Gr. | Op. |
|---|---|---|---|---|---|---|---|---|
| YB2 | Bachelor project II | cs | 17 | Compulsory | GCr | P - 2 / A - 130 / VB - 104 | yes |