Publications

• 2023

  ŠERÁ, E.; DOUBRAVSKÝ, K.; SCHÜLLER, D. Fuzzy-logical self-organisation system modelling—Illustrating case of self-organisation Czech restaurants during the Covid-19 pandemic. SYSTEMS RESEARCH AND BEHAVIORAL SCIENCE, 2023, vol. 20.11.2023, no. 20.11.2023, ISSN: 1092-7026.
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  SCHÜLLER, D.; DOUBRAVSKÝ, K.; ŠIMBEROVÁ, I. Trend Modelling as a Support of Managerial Decision-Making Process in Relation to Customers. Inzinerine Ekonomika-Engineering Economics, 2023, vol. 34, no. 4, p. 412-424. ISSN: 2029-5839.
  Detail | WWW | Full text in the Digital Library

  SCHÜLLER, D.; DOUBRAVSKÝ, K. Prediction of E.U. sustainable development indicators based on fuzzy description and similarity. Economic Research-Ekonomska Istrazivanja, 2023, vol. 36, no. 3, p. 1-19. ISSN: 1848-9664.
  Detail | WWW | Full text in the Digital Library

• 2022

  David Schüller, Anna Putnová, Zuzana Křížová, Zdenka Videcká. TEACHING ERASMUS STUDENTS IN THE PERIOD AFTER COVID-19. CASE STUDY. Proceedings of 9th SWS International Scientific Conference on Social Sciences - ISCSS 2022. 9. SGEM WORLD SCIENCE (SWS) Scholarly Society, 2022. ISBN: 978-3-903438-04-0.
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  ŠIMBEROVÁ, I.; STRAKOVÁ, J.; ZICH, R.; CHLEBOVSKÝ, V.; KOCMANOVÁ, A.; VÁCHAL, J.; SCHÜLLER, D.; KAŇOVSKÁ, L.; SMOLÍKOVÁ, L.; MILICHOVSKÝ, F. Digitální transformace pro inovace obchodních modelů v malých a středních podnicích v České republice. GRADA Publishing, a.s. 2022. GRADA Publishing, a.s. 2022. Praha: GRADA Publishing, 2022. 312 p. ISBN: 978-80-271-3431-1.
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  ŠIMBEROVÁ, I.; STRAKOVÁ, J.; ZICH, R.; VÁCHAL, J.; CHLEBOVSKÝ, V.; KOCMANOVÁ, A.; SCHÜLLER, D.; ŠIRÁŇOVÁ, L.; MILICHOVSKÝ, F.; BŘEČKOVÁ, P.; MAREŠ, M.; FRÉLICH, M.; KAŇOVSKÁ, L. Souhrnná výzkumná zpráva. Brno: Nakladatelství VUTIUM, 2022. p. 1-82.
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  ŠIMBEROVÁ, I.; KORAUŠ, A.; SCHÜLLER, D.; SMOLÍKOVÁ, L.; STRAKOVÁ, J.; VÁCHAL, J. Threats and Opportunities in Digital Transformation in SMEs from the Perspective of Sustainability: A Case Study in the Czech Republic. Sustainability, 2022, vol. 14, no. 6, p. 3628-3645. ISSN: 2071-1050.
  Detail | WWW | Full text in the Digital Library

  SCHÜLLER, D.; PUTNOVÁ, A.; KŘÍŽOVÁ, Z.; VIDECKÁ, Z. INTERNATIONALISATION STRATEGY FOR OUTGOING STUDENTS. Proceedings of 9th SWS International Scientific Conference on Social Sciences - ISCSS 2022. 9. SGEM WORLD SCIENCE (SWS) Scholarly Society, 2022. ISBN: 978-3-903438-04-0.
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• 2021

  SMOLÍKOVÁ, L.; SCHÜLLER, D. Importance of Stakeholders within University Social Responsibility. Economics and Culture, 2021, vol. 18, no. 1, p. 46-58. ISSN: 2256-0173.
  Detail | WWW | Full text in the Digital Library

• 2019

  SCHÜLLER, D.; DOUBRAVSKÝ, K. Fuzzy Similarity Used by Micro-Enterprises in Marketing Communication for Sustainable Development. Sustainability, 2019, vol. 11, no. 19, p. 1-15. ISSN: 2071-1050.
  Detail | WWW | Full text in the Digital Library

• 2018

  SCHÜLLER, D.; MIROŠOVÁ, L. SIGNIFICANT MEDIA OF ON-LINE MARKETING COMMUNICATION IN CULTURE SECTOR. In SGEM International Multidisciplinary Scientific Conference on Social Sciences and Arts. SGEM International Multidisciplinary Scientific Conference on Social Sciences and Arts. 5. Sofia Bulgaria: STEF92 Ltd., 2018. p. 867-872. ISBN: 978-619-7408-65-2. ISSN: 2367-5659.
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  SCHÜLLER, D.; PEKÁREK, J. Customer Satisfaction Modelling in Digital Marketing Era. In SGEM INTERNATIONAL MULTIDISCIPLINARY SCIENTIFIC CONFERENCE ON SOCIAL sCIENCES AND ARTS. SGEM International Multidisciplinary Scientific Conference on Social Sciences and Arts. 5. Albena Bulgaria: STEF92 Ltd., 2018. p. 233-240. ISBN: 978-619-7408-65-2. ISSN: 2367-5659.
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  PEKÁREK, J.; SCHÜLLER, D. Optimization of the Automotive Service Centre Network for New Entrants into Czech and Slovak Markets. Scientific Papers of the University of Pardubice, Series D, 2018, no. 43, p. 196-207. ISSN: 1804-8048.
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  SCHÜLLER, D.; PEKÁREK, J.; CHLEBOVSKÝ, V.; ŠIMBEROVÁ, I. Novel Method of Price Determination based on Reference Price. Engineering Economics, 2018, vol. 29, no. 1, p. 13-23. ISSN: 1392-2785.
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  CHLEBOVSKÝ, V.; ŠKAPA, S.; SCHÜLLER, D. ARE PRODUCT INNOVATION-ORIENTED FIRMS PREPARED FOR EFFECTIVE PRODUCT CUSTOMIZATION?. Scientific Papers of the University of Pardubice, Series D, 2018, vol. XXVI, no. 44 (3/2018), p. 77-89. ISSN: 1804-8048.
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  SCHÜLLER, D.; PEKÁREK, J. Customer Satisfaction Measurement – Clustering Approach. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2018, vol. 66, no. 2, p. 561-569. ISSN: 1211-8516.
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• 2017

  ZICH, R.; CHLEBOVSKÝ, V.; ŠIMBEROVÁ, I.; MRÁČEK, P.; SCHÜLLER, D. Hodnocení možností aplikace brandingových konceptů na trhu nízkoalkoholických nápojů v segmentu nápojů na bázi vína. Brno: 2017.
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  PEKÁREK, J.; SCHÜLLER, D. Buying Motives of Green Customer in Automotive Industry. In Urban Planning, Architecture & Design: Conference Proceesings, Volume II. SGEM International Multidisciplinary Scientific Conference on Social Sciences and Arts. 2017. p. 73-80. ISBN: 978-619-7408-25- 6. ISSN: 2367-5659.
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  PEKÁREK, J.; SCHÜLLER, D. Charging Supply Measurement: The Case of Czech Republic. In Urban Planning, Architecture & Design: Conference Proceesings, Volume II. SGEM International Multidisciplinary Scientific Conference on Social Sciences and Arts. 2017. p. 81-88. ISBN: 978-619-7408-25- 6. ISSN: 2367-5659.
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• 2016

  SCHÜLLER, D.; VIDECKÁ, Z. Product Flow Management of Small and Medium- sized Enterprises. In 3rd International Multidisciplinary Scientific Conference on Social Sciences & Art. SGEM International Multidisciplinary Scientific Conference on Social Sciences and Arts. Bulharsko, Albena: STEF92 Technology, Ltd., 2016. p. 524-531. ISBN: 978-619-7105-75- 9. ISSN: 2367-5659.
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  SCHÜLLER, D.; PEKÁREK, J. Market Attractiveness Classification of European Union Countries for Establishing Logistics Centres. Vědecký sborník, 2016, vol. 24, no. 05/ 2016, p. 3-13. ISSN: 0572-3043.
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  Chalupský, V.; Schüller, D.; Chlebovský, V. DEVELOPMENT OF ENTREPRENEURIAL SKILLS AND COMPETENCES THROUGH BUSINESS SIMULATIONS. In 3rd International Multidisciplinary Scientific Conference on Social Sciences & Art. SGEM International Multidisciplinary Scientific Conference on Social Sciences and Arts. Bulharsko, Albena: STEF92 Technology, Ltd., 2016. p. 183-189. ISBN: 978-619-7105-75- 9. ISSN: 2367-5659.
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  CHLEBOVSKÝ, V.; SCHÜLLER, D. Correlations of Environment Friendly and Sustainability Business Orientation to Financial Results of Czech and Swiss Product Innovative Companies. In Smart and Efficient Economy: Preparation for the Future Innovative Economy (ICEM 2016). 2016. p. 285-293. ISBN: 978-80-214-5413- 2.
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• 2015

  PEKÁREK, J.; SCHÜLLER, D. Importance of Customer Satisfaction Factors in Strategic Marketing: Neural Network Method. In Innovation Management and Sustainable Economic Competitive Advantage: From Regional Development to Global Growth. 26. Madrid, Spain: International Business Information Management Association (IBIMA), 2015. p. 1174-1182. ISBN: 978-0-9860419-5- 2.
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  SCHÜLLER, D. Geographical Market Segmentation of EU Countries for New Entrants – Hierarchical Agglomerative Clustering Method. In Innovation Management and Sustainable Economic Competitive Advantage: From Regional Development to Global Growth. 26. Madrid, Spain: International Business Information Management Association (IBIMA), 2015. p. 531-538. ISBN: 978-0-9860419-5-2.
  Detail | WWW

  SCHÜLLER, D.; PEKÁREK, J.; DOSTÁL, P.; CHLEBOVSKÝ, V. Profitability of Customer Satisfaction Segments: Genetic Algorithm Method in Multidimensional Clustering. In In Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth. 25. Amsterdam, Netherlands: 2015. p. 2561-2571. ISBN: 978-0-9860419-4-5.
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  CHLEBOVSKÝ, V.; SCHÜLLER, D. Comparison of Czech and Swiss Product Innovative Companies - Environment Friendly and Sustainability Business Orientation. In Proceedings of the 26th International Business Information Management Association Conference. Madrid, Spain: 2015. p. 546-558. ISBN: 978-0-9860419-5-2.
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  SCHÜLLER, D.; VIDECKÁ, Z.; CHALUPSKÝ, V. Consumer House of Quality Matrix for Shopping Decision Making Process. In 2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015. Albena, Bulgaria: Bulgarian Academy of Sciences, 2015. p. 131-138. ISBN: 978-619-7105-48- 3. ISSN: 2367-5659.
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  SCHÜLLER, D.; PEKÁREK, J.; RAŠTICOVÁ, M. Managerial Decisions on Optimal Number of Demand Segments. In 2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015. 2. Albena, Bulgaria: Bulgarian Academy of Sciences, 2015. p. 545-552. ISBN: 978-619-7105-48- 3.
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• 2014

  SCHÜLLER, D.; RAŠTICOVÁ, M. KRITÉRIA SPOKOJENOSTI S KVALITOU SLUŽEB VYSOKÝCH ŠKOL, Z POHLEDU STUDENTŮ VYBRANÝCH EVROPSKÝCH ZEMÍ. Scientific Papers of the University of Pardubice, Series D, 2014, vol. 21, no. 32, p. 98-108. ISSN: 1804-8048.
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  SCHÜLLER, D.; CHLEBOVSKÝ, V.; DOUBRAVSKÝ, K.; CHALUPSKÝ, V. The Conceptual Scheme for Managing University Stakeholders Satisfaction. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2014, vol. 62, no. 4, p. 719-727. ISSN: 1211-8516.
  Detail | WWW | Full text in the Digital Library

• 2013

  SCHÜLLER, D.; RAŠTICOVÁ, M.; KONEČNÝ, Š. Measuring student satisfaction with the quality of services offered by universities - central european view. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2013, vol. LXI, no. 4, p. 1105-1112. ISSN: 1211- 8516.
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  RAŠTICOVÁ, M.; PUTNOVÁ, A.; KONEČNÝ, Š.; SCHÜLLER, D.; MUSILOVÁ, H.; KOLÁŘOVÁ, I.; COVARRUBIAS VENEGAS, B.; GROBLSCHEGG, S.; GENKOVA, P.; OKONEK, R.; RAFNSDÓTTIR, L.; HEIJSTRA, T.; GANEVA, Z. Age Management. Actual Challenges and Promising Solutions Regarding the Ageing European Population. 1. 1. Brno: CERM, 2013. 220 p. ISBN: 978-80-7204-848- 9.
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  MILICHOVSKÝ, F.; SCHÜLLER, D.; ŠMAKALOVÁ, P. Význam měření efektivnosti vztahového marketingu: zákaznický přístup. In Moderní problémy ekonomiky, podnikání a management: teorie a praxe. Brno, Izhevsk: 2013. p. 206-210. ISBN: 978-5-7526-0597- 0.
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• 2012

  SCHÜLLER, D.; CHALUPSKÝ, V. Marketing Communication Management in Higher Education. Acta Universitatis Bohemiae Meridionales. Jihočeská univerzita v Českých Budějovicích AE AH, 2012, vol. 15, no. 2, p. 61-69. ISSN: 1212- 3285.
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• 2011

  RAŠTICOVÁ, M.; BOUDERZ, A.; COVARRUBIAS VENEGAS, B.; ČERNEK, M.; VAN DEN DRIES, A.; GANEVA, Z.; GRÖSCHKE, D.; KODYDEK, G.; KOVAČ, J.; KŘÍŽKOVÁ, A.; MACEK, P.; MAKOVÁ, K.; MÜHLBACHER, J.; NOVOTNY, A.; PALÁT, M.; PETROVIČOVÁ, Z.; POLÁŠKOVÁ, E.; PUTNOVÁ, A.; RAFNSDÓTTIR, G.; SAUBERER, G.; SCHÜLLER, D.; SENICHEV, V.; ŠEREK, J.; ŠMÍDOVÁ, I. Diversity is reality. Effective Leadership of Diverse Teams in a Global Environment. 1. 1. Brno: CERM, 2011. 228 p. ISBN: 978-80-7204-775- 8.
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  MILICHOVSKÝ, F.; SCHÜLLER, D.; ŠMAKALOVÁ, P. Relationship Marketing Effectiveness: Stakeholder approach. Izhevsk: Publishing House of Izhevsk State Technical University, 2011. p. 65-69. ISBN: 978-5-7526-0520- 8.
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  SCHÜLLER, D.; CHALUPSKÝ, V. Internal Marketing Communication of Higher Education Institutions. Economics and management- 2007, 2011, vol. 2011, no. 16, p. 1316-1322. ISSN: 1822- 6515.
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  SCHÜLLER, D. Stakeholders of Universities. In International Scientific PH.D. and Post Docs Conference. Brno, Czech Republic: Brno University of Technology, Faculty of Business and Management, 2011. p. 34-39. ISBN: 978-80-214-4257- 3.
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  SCHÜLLER, D.; RAŠTICOVÁ, M. Marketing Communications Mix of Universities - Communication With Students in an Increasing Competitive University Environment. Journal of Competitivness, 2011, vol. 2011, no. 3, p. 58-71. ISSN: 1804- 171X.
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