Publications

• 2024

  MILICHOVSKÝ, F.; MRÁČEK, P. The effect of beer label design on customer purchase behavior. In Marketing identity - AI - The future of today. Faculty of Mass Media Communication: University of SS. Cyril and Methodius in Trnava, 2024. p. 340-347. ISBN: 978-80-572-0415-2.
  Detail

• 2023

  MILICHOVSKÝ, F.; KUBA, K. Expected Impact of Industry 4.0 on Employment in Selected Professions in the Czech Republic and Germany. Processes, 2023, vol. 11, no. 2, p. 1-18. ISSN: 2227-9717.
  Detail | WWW

  MILICHOVSKÝ, F.; MRÁČEK, P. East European outwear textile producers and their financial performance after Covid-19 period. In GLOBALIZATION AND ITS SOCIO-ECONOMIC CONSEQUENCES. Žilina: UNIVERSITY OF ZILINA, 2023. p. 946-952. ISBN: 978-80-8154-332-6.
  Detail | WWW

  KOLEŇÁK, J.; MILICHOVSKÝ, F.; POKORNÝ, V.; KOLEŇÁKOVÁ, V. Multidimensional model for quantifying aspects of the situation - person – task system. AD Alta, 2023, vol. 12, no. 2, p. 88-95. ISSN: 1804-7890.
  Detail | WWW | Full text in the Digital Library

  KOLEŇÁKOVÁ, V.; MILICHOVSKÝ, F.; KOLEŇÁK, J.; POKORNÝ, V. The leader`s conscious authenticity index as a benchmark for leadership style preference and the nature of the organizational environment. AD ALTA: Journal of Interdisciplinary Research, 2023, vol. 13, no. 1, p. 153-160. ISSN: 2464-6733.
  Detail | WWW

• 2022

  VANĚČEK, F.; ULLRICH, D.; MILICHOVSKÝ, F.; SVOBODA, I. Performance of army professionals from a physical point of view. AD ALTA: Journal of Interdisciplinary Research, 2022, vol. 12, no. 1, p. 173-177. ISSN: 2464-6733.
  Detail | WWW

  ŠIMBEROVÁ, I.; STRAKOVÁ, J.; ZICH, R.; CHLEBOVSKÝ, V.; KOCMANOVÁ, A.; VÁCHAL, J.; SCHÜLLER, D.; KAŇOVSKÁ, L.; SMOLÍKOVÁ, L.; MILICHOVSKÝ, F. Digitální transformace pro inovace obchodních modelů v malých a středních podnicích v České republice. GRADA Publishing, a.s. 2022. GRADA Publishing, a.s. 2022. Praha: GRADA Publishing, 2022. 312 p. ISBN: 978-80-271-3431-1.
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  ŠIMBEROVÁ, I.; STRAKOVÁ, J.; ZICH, R.; VÁCHAL, J.; CHLEBOVSKÝ, V.; KOCMANOVÁ, A.; SCHÜLLER, D.; ŠIRÁŇOVÁ, L.; MILICHOVSKÝ, F.; BŘEČKOVÁ, P.; MAREŠ, M.; FRÉLICH, M.; KAŇOVSKÁ, L. Souhrnná výzkumná zpráva. Brno: Nakladatelství VUTIUM, 2022. p. 1-82.
  Detail | WWW

  STŘÍBRNÝ, J.; MILICHOVSKÝ, F.; KOLEŇÁKOVÁ, V.; ČADOVÁ, L. Relevance of Transactional Leadership in Czech Armed Forces: Case of Military Students. Vojenské rozhledy. (Czech Military Review.) Ministerstvo obrany (AVIS) KA AD, 2022, vol. 31, no. 3, p. 101-120. ISSN: 1210-3292.
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• 2021

  AMBROZOVÁ, E.; ULLRICH, D.; KOLEŇÁK, J.; SLÁDEK, P.; ZEZULA, J.; MILICHOVSKÝ, F. Sustainable mental mobility for professional leadership in security environment. AD ALTA: Journal of Interdisciplinary Research, 2021, vol. 11, no. 01, p. 203-208. ISSN: 2464-6733.
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  SLÁDEK, P.; ULLRICH, D.; LACINOVÁ, V.; MILICHOVSKÝ, F. The specific suitable methods for developing of psychophysical fitness and decision-making skills of managers. AD ALTA: Journal of Interdisciplinary Research, 2021, vol. 11, no. 01, p. 298-302. ISSN: 2464-6733.
  Detail | WWW | Full text in the Digital Library

  MILICHOVSKÝ, F.; MRÁČEK, P.; PROKOPOVÁ, L. Influence of marketing communication tools on customer’s purchase processes of erotic products in the Czech Republic. In The 21st International Scientific Conference Globalization and its Socio-Economic Consequences 2021. SHS Web of Conferences. Žilina (SK): EDP Sciences, 2021. p. 1-7. ISSN: 2261-2424.
  Detail | WWW | Full text in the Digital Library

  HADRIAN, P.; MILICHOVSKÝ, F.; MRÁČEK, P. The concept of strategic control in marketing management in connection to measuring marketing performance. Sustainability, 2021, vol. 13, no. 7, p. 1-21. ISSN: 2071-1050.
  Detail | WWW | Full text in the Digital Library

  PROCHÁZKOVÁ, K.; MILICHOVSKÝ, F. Benefit's Portfolio in a Company in Connection to the Generation of Managerial Applicants. In Innovative Economic Symposium 2020 – Stable Development in Unstable World (IES2020). SHS Web of Conferences. Samara (RU): EDP Sciences, 2021. p. 1-10. ISBN: 978-2-7598-9113-9. ISSN: 2261-2424.
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  DOMANIŽOVÁ, P.; JANÍČKOVÁ, N.; MILICHOVSKÝ, F. Specification of product value as a key part of Canvas business model in the context of industry 4.0. Littera Scripta, 2021, vol. 14, no. 1, p. 1-10. ISSN: 1805-9112.
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  ULLRICH, D.; AMBROZOVÁ, E.; SLÁDEK, P.; KOZÁKOVÁ, E.; MILICHOVSKÝ, F. Sleep deprivation as key factor of influencing cognitive abilities in context of security environment. AD ALTA: Journal of Interdisciplinary Research, 2021, vol. 10, no. 2, p. 244-248. ISSN: 2464-6733.
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  MRÁČEK, P.; MILICHOVSKÝ, F. Influence of communication tools on customer behaviour within a food product after declared consumption date in global. In The 20th International Scientific Conference Globalization and its Socio-Economic Consequences 2020. SHS Web of Conferences. Žilina (SK): EDP Sciences, 2021. p. 1-7. ISSN: 2261-2424.
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  KUBA, K.; DĚDINA, J.; MILICHOVSKÝ, F. The influence of Industry 4.0 on employment in engineering companies: Evidence of managerial view in Czech and Germany. In The 21st International Scientific Conference Globalization and its Socio-Economic Consequences 2021. SHS Web of Conferences. Žilina (SK): EDP Sciences, 2021. p. 1-10. ISSN: 2261-2424.
  Detail | WWW | Full text in the Digital Library

  MILICHOVSKÝ, F.; KOUDELKOVÁ, P. Impact of the pandemic COVID-19 on the hospitality industry — Evaluation based on financial performance. In European Forum of Entrepreneurship 2021: Proceedings of the 14th International Scientific Conference: “Viroeconomies - collapse or new business opportunities?”. Praha: NEWTON Academy, a. s., 2021. p. 89-98. ISBN: 978-80-88328-10-0.
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  MRÁČEK, P.; MILICHOVSKÝ, F.; BUREŠOVÁ, P.; PROKOPOVÁ, L. Customers’ behaviour within erotic products in COVID-19 era. In European Forum of Entrepreneurship 2021: Proceedings of the 14th International Scientific Conference: “Viroeconomies - collapse or new business opportunities?”. Praha: NEWTON Academy, a. s., 2021. p. 117-126. ISBN: 978-80-88328-10-0.
  Detail | WWW

• 2020

  BUMBEROVÁ, V.; MILICHOVSKÝ, F. Influence of Determinants on Innovations in Small KIBS Firms in the Czech Republic before COVID-19. Sustainability, 2020, vol. 12, no. 19, p. 1-21. ISSN: 2071-1050.
  Detail | WWW | Full text in the Digital Library

  MRÁČEK, P.; MILICHOVSKÝ, F. Influence of in-store marketing and customers' behaviour in outdoor shops. In MARKETING IDENTITY: Offline Is the New Online. Kusá, A., Zaušková, A., Bučková, Z. Trnava, SK: University of SS. Cyril and Methodius in Trnava, 2020. p. 652-666. ISBN: 978-80-572-0038-3.
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  MILICHOVSKÝ, F.; MRÁČEK, P. Customers’ behaviour during purchasing vegetarian products in global retail environment. In The 19th International Scientific Conference Globalization and its Socio-Economic Consequences 2019 – Sustainability in the Global-Knowledge Economy. SHS Web of Conferences. EDP Sciences, 2020. p. 1-7. ISSN: 2261-2424.
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  HORNUNGOVÁ, J.; PETROVÁ, K.; MILICHOVSKÝ, F. Modeling cause and effect relationships of strategy map using economic and social performance factors in the organizational culture. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2020, vol. 68, no. 3, p. 613-624. ISSN: 1211-8516.
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  KOUDELKOVÁ, P.; MILICHOVSKÝ, F. Perception of social companies at customers’ side in Czech business environment. Littera Scripta, 2020, vol. 12, no. 2, p. 67-78. ISSN: 1805-9112.
  Detail | WWW | Full text in the Digital Library

  DOMANIŽOVÁ, P.; MILICHOVSKÝ, F.; KUBA, K. Business models, strategy and innovation in the new world of digitization. Littera Scripta, 2020, vol. 13, no. 1, p. 1-15. ISSN: 1805-9112.
  Detail | WWW | Full text in the Digital Library

  ULLRICH, D.; AMBROZOVÁ, E.; POKORNÝ, V.; MILICHOVSKÝ, F.; KUBA, K. Indicators of the psychophysical condition of an individual for coping with challenging conditions of security environmen. AD ALTA: Journal of Interdisciplinary Research, 2020, vol. 10, no. 1, p. 195-200. ISSN: 2464-6733.
  Detail | WWW

• 2019

  BUMBEROVÁ, V.; MILICHOVSKÝ, F. Sustainability Development of Knowledge-Intensive Business Services: Strategic Actions and Business Performance. Sustainability, 2019, vol. 11, no. 18, p. 1-19. ISSN: 2071-1050.
  Detail | WWW | Full text in the Digital Library

  BUMBEROVÁ, V.; MILICHOVSKÝ, F. Business development patterns of small knowledge intensive enterprises from Czech Republic. In Innovation Management, Entrepreneurship and Sustainability. Praha: Oeconomica Publishing House, 2019. p. 89-103. ISBN: 978-80-245-2316-3.
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  BUMBEROVÁ, V.; MILICHOVSKÝ, F. Empirical Evidence of Relation between Service Innovativeness, Technology and HRM Development in KIBS Companies. Perspectives of Business and Entrepreneurship Development in Digital Transformation of Corporate Business Collected abstracts and programme of international scientific conference. Brno: Vysoké Učení Technické v Brně, 2019. p. 27 ( p.)ISBN: 978-80-214-5755-3.
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  MILICHOVSKÝ, F.; MRÁČEK, P.; JELÍNKOVÁ, V. Vegetarianism vs Gender: How Behave Target Potential Customers in Purchasing Process. Perspectives of Business and Entrepreneurship Development in Digital Transformation of Corporate Business Collected abstracts and programme of international scientific conference. Brno: Vysoké Učení Technické v Brně, 2019. p. 44 ( p.)ISBN: 978-80-214-5755-3.
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  HORNUNGOVÁ, J.; MILICHOVSKÝ, F. Evaluations of Financial Performance Indicators Based on Factor Analysis in Automotive. Periodica Polytechnica, Social and Management Sciences, 2019, vol. 27, no. 1, p. 26-36. ISSN: 1416-3837.
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  MILICHOVSKÝ, F. Relationship of activities in reverse logistics according to sell point in Czech Republic. In Innovative Economic Symposium 2018 - Milestones and Trends of World Economy (IES2018). SHS Web of Conferences. Peking (CN): EDP Sciences, 2019. p. 1-9. ISBN: 978-2-7598-9063-7. ISSN: 2261-2424.
  Detail | WWW | Full text in the Digital Library

  KUBA, K.; MILICHOVSKÝ, F. Industry 4.0 and its impact on employees’ age. Littera Scripta, 2019, vol. 12, no. 1, p. 71-81. ISSN: 1805-9112.
  Detail | WWW

  AMBROZOVÁ, E.; ULLRICH, D.; MILICHOVSKÝ, F. Personal Potentials of the Students in University of Defence on the Way of Professional Leadership. Littera Scripta, 2019, vol. 12, no. 1, p. 1-9. ISSN: 1805-9112.
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  MILICHOVSKÝ, F.; MRÁČEK, P. Customers’ Behaviour According to Their Reaction on Communication of Vegetarianism in Czech Republic. In Marketing Identity 2018: Digital Mirrors - part I. Čábyová L., Rybanský R., Bezáková Z. Smolenice, SK: University of SS. Cyril and Methodius in Trnava, 2019. p. 390-397. ISBN: 978-80-8105-984-1.
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  KUBA, K.; MILICHOVSKÝ, F. Implementation of Industry 4.0 in Engineering Companies. AD ALTA: Journal of Interdisciplinary Research, 2019, vol. 9, no. 1, p. 197-202. ISSN: 2464-6733.
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  ULLRICH, D.; KOLEŇÁK, J.; AMBROZOVÁ, E.; POKORNÝ, V.; MILICHOVSKÝ, F. Global X-tream Index and its Partial Parameters for Identifying the Level of Potential Individual Characteristics in the Challenging Conditions of a Modern Corporate and Security Environment. Sustainability, 2019, vol. 11, no. 12, p. 1-15. ISSN: 2071-1050.
  Detail | WWW | Full text in the Digital Library

  JANČÍKOVÁ, K.; MILICHOVSKÝ, F. HR Marketing as Supporting Tool of New Managerial Staff in Industry 4.0. Administrative Sciences, 2019, vol. 9, no. 3, p. 1-12. ISSN: 2076-3387.
  Detail | WWW | Full text in the Digital Library

• 2018

  MILICHOVSKÝ, F.; KOLEŇÁK, J. Reverse Business Tools as the Way to Create Competitive Advantage: Evidence from Czech Republic. Scientia&Societas, 2018, vol. 14, no. 4, p. 87-100. ISSN: 1801-7118.
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  HORNUNGOVÁ, J.; MILICHOVSKÝ, F. Agriculture sector performance evaluation in terms of financial indicators: A comparison of Czech republic, Slovakia and western balkan states. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2018, vol. 66, no. 2, p. 497-507. ISSN: 1211-8516.
  Detail | WWW

  BUMBEROVÁ, V.; MILICHOVSKÝ, F. Development of services under globalization. In Globalization and Its Socio-Economic Consequences. Rajecké Teplice, SK: ZU – UNIVERSITY OF ZILINA, 2018. p. 2007-2014. ISBN: 978-80-8154-249-7.
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  BUMBEROVÁ, V.; MILICHOVSKÝ, F. The approaches to the development of students' analytical-research skills in business and managerial disciplines. In Albín Bráf International Scientific Conference Year 3. Praha: České Vysoké Učení Technické, 2018. p. 26-35. ISBN: 978-80-01-06429-0.
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  MILICHOVSKÝ, F.; MRÁČEK, P. Impact of financial performance of outdoor wear producers on brand perception of consumers. AD ALTA: Journal of Interdisciplinary Research, 2018, vol. 7, no. 2, p. 144-149. ISSN: 2464-6733.
  Detail | WWW

  MILICHOVSKÝ, F.; MRÁČEK, P.; MUCHA, M. Knowledge of outdoor brands in marketing communication campaigns on the way of getting new customers in conditions of global market. In Globalization and Its Socio-Economic Consequences. Rajecké Teplice, SK: ZU – UNIVERSITY OF ZILINA, 2018. p. 738-745. ISBN: 978-80-8154-249-7.
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  MILICHOVSKÝ, F. Reverzní logistika v obchodě v České republice. Brno: CERM, 2018. 91 p. ISBN: 978-80-7204-970-7.
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• 2017

  MILICHOVSKÝ, F. Effectiveness of marketing mix activities in engineering companies in the Czech Republic. Danube, 2017, vol. 8, no. 1, p. 45-55. ISSN: 1804-6746.
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  MILICHOVSKÝ, F. Reverse logistics in marketing campaigns. In Strategic Innovative Marketing: 4th IC-SIM, Mykonos, Greece 2015. 1. Mykonos, Greece: Springer International Publishing, 2017. p. 235-241. ISBN: 978-3-319-33863-7.
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  KOUDELKOVÁ, P.; MILICHOVSKÝ, F. Komunikační nástroje sociálních podniků. In MEGATRENDY A MÉDIÁ 2017: BUDÚCNOSŤ MÉDIÍ II. Budúcnosť mediálnej výchovy, Budúcnosť marketingu v kontexte médií, Budúcnosť hier. Trnava: Fakulta masmediálnej komunikácie UCM v Trnave, 2017. p. 152-165. ISBN: 978-80-8105-863-9.
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  MILICHOVSKÝ, F. An impact of reverse logistics activities on marketing communication. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2017, vol. 65, no. 2, p. 669-678. ISSN: 1211-8516.
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  MRÁČEK, P.; MILICHOVSKÝ, F. Perception of outdoor brands in business. In MARKETING IDENTITY Online rules – part II. Smolenice, SK: 2017. p. 165-171. ISBN: 978-80-8105-918-6.
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• 2016

  HORNUNGOVÁ, J.; MILICHOVSKÝ, F. Financial performance evaluation of the czech agricultural companies with factor analysis. Sborník vědeckých prací University Pardubice, 2016, vol. 23, no. 37, p. 26-38. ISSN: 1211-555X.
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  MILICHOVSKÝ, F.; KOUDELKOVÁ, P. Usage of non- financial metrics for measuring marketing effectiveness. Scientia& Societas, 2016, vol. XII, no. 2, p. 143-151. ISSN: 1801-7118.
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  MILICHOVSKÝ, F. Relationship of reverse logistics and marketing communication in Czech Republic. TRENDY EKONOMIKY A MANAGEMENTU, 2016, vol. 26, no. 2, p. 48-56. ISSN: 1802-8527.
  Detail | WWW

  BUMBEROVÁ, V.; MILICHOVSKÝ, F. Indicators for Measuring Outputs of Innovative Initiatives in the Czech Republic. ACTA VŠFS, 2016, vol. 10, no. 2, p. 115-125. ISSN: 1802-7946.
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  MRÁČEK, P.; MILICHOVSKÝ, F. Value perception of outdoor brands in the Czech republic. In Marketing identity 2016: Brands we love - part II. Trnava: University of SS. Cyril and Methodius in Trnava, 2016. p. 209-218. ISBN: 978-80-8105-841- 7.
  Detail | WWW

• 2015

  MILICHOVSKÝ, F. Realisation of marketing activities according to corporate size. In Proceedings of the 9th International Conference "European Entrepreneurship Forum 2015: Efrficiency in the Private and the Public Sector. Praha: Newton books, a.s., 2015. p. 118-126. ISBN: 978-80-87325-06- 3.
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  KOUDELKOVÁ, P.; MILICHOVSKÝ, F. Successful innovation by motivation. Business: Theory and Practice, 2015, vol. 16, no. 3, p. 223-230. ISSN: 1648-0627.
  Detail | WWW | Full text in the Digital Library

  MILICHOVSKÝ, F. Financial Key Performance Indicators in Engineering Companies. Periodica Polytechnica, Social and Management Sciences, 2015, vol. 23, no. 1, p. 60-67. ISSN: 1416-3837.
  Detail | WWW | Full text in the Digital Library

  MILICHOVSKÝ, F. Effectiveness of marketing activities in engineering in Czech Republic. Business: Theory and Practice, 2015, vol. 16, no. 2, p. 205-211. ISSN: 1648-0627.
  Detail | WWW | Full text in the Digital Library

  MILICHOVSKÝ, F.; ŠIMBEROVÁ, I. Marketing Effectiveness: Metrics for Effective Strategic Marketing. Engineering Economics, 2015, vol. 26, no. 2, p. 211-219. ISSN: 1392-2785.
  Detail | WWW | Full text in the Digital Library

  NAVRÁTILOVÁ, L.; MILICHOVSKÝ, F. Humour in experiential marketing campaigns and its perception by Czech university students. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2015, vol. 63, no. 2, p. 587-593. ISSN: 1211-8516.
  Detail | WWW | Full text in the Digital Library

  BUMBEROVÁ, V.; MILICHOVSKÝ, F. Key performance indicators for measurement effectiveness of innovations in Czech Republic. Kaunas: 2015. p. 1-7.
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  MILICHOVSKÝ, F.; KOUDELKOVÁ, P. The selection of key non- financial metrics for measuring marketing effectiveness. Kaunas: 2015. p. 1-7.
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  BUMBEROVÁ, V.; MILICHOVSKÝ, F. Empirical Research of Success Innovation Projects due to the Sectoral Specifics in Czech Companies. In Perspectives of Business and Entrepreneurship Development: Economic, Management, Finance and System Engineering from the Academic and Practioners Views. Brno: 2015. p. 171-182. ISBN: 978-80-214-5227-5.
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  MILICHOVSKÝ, F.; BUMBEROVÁ, V. Relationship between corporate size and success innovation projects in Czech Republic. In Innovation Management and Corporate Sustainability 2015. Praha: 2015. p. 195-205. ISBN: 978-80-245-2092- 6.
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  MILICHOVSKÝ, F. Measuring indicators for marketing effectiveness in Czech companies. Revista de Metodos Cuantitativos para la Economia y la Empresa, 2015, vol. 10, no. 20, p. 3-24. ISSN: 1886- 516X.
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  KOLEŇÁK, J.; MILICHOVSKÝ, F. Development of creative thinking in connection with compensation trades. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2015, vol. 63, no. 2, p. 559-566. ISSN: 1211-8516.
  Detail | WWW | Full text in the Digital Library

  MILICHOVSKÝ, F. Marketing effectiveness in engineering: Case study In Czech companies. In Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth Editor. Amsterdam Netherlands: International Business Information Management Association (IBIMA), 2015. p. 2303-2310. ISBN: 978-0-9860419-4-5.
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• 2014

  MILICHOVSKÝ, F.; KOLEŇÁK, J. Methodology for the selection of compensation trade tools in SMEs. Danube, 2014, vol. 5, no. 3, p. 213-224. ISSN: 1804-6746.
  Detail | WWW | Full text in the Digital Library

  KOUDELKOVÁ, P.; MILICHOVSKÝ, F. Appropriate Methods for Measurement Effectiveness of Innovation in SMEs in the Czech Republic. In Vision 2020: Innovation, Development Sustainability, and Economic Growth. Valencia: IBIMA, 2014. p. 976-987. ISBN: 978-0-9860419-2- 1.
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  MILICHOVSKÝ, F.; KUBA, K. Sbírka příkladů k předmětu Organizace přípravy výroby. Sbírka příkladů k předmětu Organizace přípravy výroby. Brno: CERM, 2014. ISBN: 978-80-7204-906- 6.
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  KUBA, K.; KOVÁČ, M.; MILICHOVSKÝ, F. Analysis of material flow in engineering company: Case Study. In Crafting Global Competitive Economies: 2020 Vision Strategic Planning & Smart Implementation. Milan, Italy: International Business Information Management Association (IBIMA), 2014. p. 353-358. ISBN: 978-0-9860419-3- 8.
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  MILICHOVSKÝ, F.; KOUDELKOVÁ, P. Effectiveness of realisation marketing activities in Czech engineering companies in relation with foreign shares. In 19th International Scientific Conference "Economics and Management 2014 (ICEM-2014)". Procedia Social and Behavioral Sciences. Procedia - Social and Behavioral Sciences. Riga, Latvia: 2014. p. 1-5. ISSN: 1877-0428.
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  KOVÁČ, M.; KUBA, K.; MILICHOVSKÝ, F. Usage of lean management in Czech engineering: Case Study. In Crafting Global Competitive Economies: 2020 Vision Strategic Planning & Smart Implementation. Milan, Italy: International Business Information Management Association (IBIMA), 2014. p. 359-366. ISBN: 978-0-9860419-3- 8.
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  NAVRÁTILOVÁ, L.; MILICHOVSKÝ, F. Ways of using guerrilla marketing in SMEs. In Proceedings of the 3rd International Conference on Strategic Innovative Marketing (IC-SIM 2014). Procedia Social and Behavioral Sciences. Procedia - Social and Behavioral Sciences. Madrid: 2014. p. 268-274. ISSN: 1877-0428.
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• 2013

  MILICHOVSKÝ, F. New Tools for Effective Marketing Communications. Acta Universitatis Bohemiae Meridionales. Jihočeská univerzita v Českých Budějovicích AE AH, 2013, vol. 16, no. 1, p. 35-43. ISSN: 1212- 3285.
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  MILICHOVSKÝ, F. Marketing Effectiveness: Approaches to Classification of Metrics. In Vision 2020: Innovation Development Sustainability Economic Growth. Vídeň: IBIMA, 2013. p. 519-527. ISBN: 978-0-9860419-0- 7.
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  MILICHOVSKÝ, F.; SCHÜLLER, D.; ŠMAKALOVÁ, P. Význam měření efektivnosti vztahového marketingu: zákaznický přístup. In Moderní problémy ekonomiky, podnikání a management: teorie a praxe. Brno, Izhevsk: 2013. p. 206-210. ISBN: 978-5-7526-0597- 0.
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  ŠMAKALOVÁ, P.; MILICHOVSKÝ, F. Definování homogenních skupin stakeholderů z hlediska hodnocení jejich vlivu na řízení podniku. Scientia& Societas, 2013, vol. IX, no. 3, p. 164-172. ISSN: 1801- 7118.
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  HORNUNGOVÁ, J.; MILICHOVSKÝ, F. Profit indicators in performance systems in the czech companies. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2013, vol. 61, no. 2, p. 345-352. ISSN: 1211- 8516.
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  ŠIMBEROVÁ, I.; ŠMAKALOVÁ, P.; SYCHROVÁ, L.; MILICHOVSKÝ, F. Obchodování. Obchodování. Brno: VUTIUM, 2013. ISBN: 978-80-214-4709- 7.
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  MILICHOVSKÝ, F.; ŠIMBEROVÁ, I. Measurement of marketing effectiveness in industrial field. In Electronic Interantional Interdisciplinary Conference 2012. Žilina: EDIS, 2013. p. 170-176. ISBN: 978-80-554-0551- 3.
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  MILICHOVSKÝ, F.; HORNUNGOVÁ, J. Methodology for the selection of financial indicators in the area of information and communication activitites. Business: Theory and Practice, 2013, vol. 14, no. 2, p. 97-102. ISSN: 1648- 0627.
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• 2012

  ŠIMBEROVÁ, I.; SYCHROVÁ, L.; ŠMAKALOVÁ, P.; MILICHOVSKÝ, F. The choice and intensity of marketing activities use in relation to company size. In International Conference. In Trends in economics and management for the 21st century (id 20445). 2012. Brno, Česká republika: CERM, 2012. p. 1-11. ISBN: 978-80-214-4581- 9.
  Detail

  MILICHOVSKÝ, F.; ŠMAKALOVÁ, P. Volba marketingových činností vzhledem k velikosti podniku. TRENDY EKONOMIKY A MANAGEMENTU, 2012, vol. 2012, no. 12, p. 56-67. ISSN: 1802- 8527.
  Detail

• 2011

  SOLČANSKÝ, M.; MILICHOVSKÝ, F.; SYCHROVÁ, L. Study of measuring marketing effectiveness. In Enterprise and Competitive Environment. Brno: Mendel University of Brno, Faculty of Business and Economics, 2011. p. 822-837. ISBN: 978-80-87106-40- 2.
  Detail

  MILICHOVSKÝ, F.; SOLČANSKÝ, M.; SYCHROVÁ, L. Přístupy k měření efektivnosti marketingových činnost. TRENDY EKONOMIKY A MANAGEMENTU, 2011, vol. V, no. 8, p. 131-138. ISSN: 1802- 8527.
  Detail

  NAVRÁTILOVÁ, L.; MILICHOVSKÝ, F. The influence of cultural aspects of strategic marketing in a multinational company. In QUAERE 2011 - Interdisciplinary Scientific Conference for PhD students. Hradec Králové: MAGNANIMITAS, 2011. p. 405-412. ISBN: 978-80-904877-3- 4.
  Detail

  MILICHOVSKÝ, F.; ŠIMBEROVÁ, I. Signification of marketing effectiveness in industry. International Scientific Conference “ Whither Our Economies, 2011, vol. 2011, no. 1, p. 98-103. ISSN: 2029- 8501.
  Detail

  SOLČANSKÝ, M.; SYCHROVÁ, L.; MILICHOVSKÝ, F. Marketing Effectiveness by Way of Metrics. Economics and management- 2007, 2011, vol. 2011, no. 16, p. 1323-1328. ISSN: 1822- 6515.
  Detail

  MILICHOVSKÝ, F.; ŠMAKALOVÁ, P. The Importance of Marketing Activities in seeking business opportunities. Brno: FP VUT, 2011. p. 1-4. ISBN: 978-80-214-4257- 3.
  Detail

  MILICHOVSKÝ, F.; SCHÜLLER, D.; ŠMAKALOVÁ, P. Relationship Marketing Effectiveness: Stakeholder approach. Izhevsk: Publishing House of Izhevsk State Technical University, 2011. p. 65-69. ISBN: 978-5-7526-0520- 8.
  Detail

  CHLEBOVSKÝ, V.; MRÁČEK, P.; ZICH, R.; MILICHOVSKÝ, F. Studie tržních příležitostí firmy Fosfa, a.s., – v regionech Evropa, země bývalého SSSR, Blízký východ a Severní Afrika. Brno: VUT v Brně, Fakulta podnikatelská, 2011. p. 1-72.
  Detail

• 2010

  MILICHOVSKÝ, F. Marketingová efektivnost v kontextu strategického marketingu. In International workshop for PhD students. Brno: 2010. p. 1-6. ISBN: 978-80-214-4194- 1.
  Detail

  KOLEŇÁK, J.; MILICHOVSKÝ, F. Trading tools for SMEs in hard times. TRENDY EKONOMIKY A MANAGEMENTU, 2010, vol. IV, no. 7, p. 18-25. ISSN: 1802- 8527.
  Detail

  MILICHOVSKÝ, F. Benchmarking as marketing support. Economics and management- 2007, 2010, vol. 15, no. 15, p. 678-681. ISSN: 1822- 6515.
  Detail

• 2009

  SOLČANSKÝ, M.; SYCHROVÁ, L.; MILICHOVSKÝ, F. Současné metódy měření efektívnosti marketingových činností. Dny Práva 2009. Brno: 2009. p. 163-164. ISBN: 978-80-210-4989- 5.
  Detail

  MILICHOVSKÝ, F. Měření výkonnosti při použití Benchmarkingu. In International workshop for PhD students 2009. Brno: 2009. p. 1-6. ISBN: 978-80-214-3980- 1.
  Detail

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