Publications

• 2024

  VON BÖHLEN, R.; ŠIMBEROVÁ, I. IMPACT OF THE FACTORS OF THE GREEN DEAL TO SMART MOBILITY. AD Alta, 2024, vol. 13, no. 02, p. 26-35. ISSN: 1804-7890.
  Detail | WWW

• 2023

  Robert von Böhlen; Iveta Simberova. Analysis of factors influencing car purchases on the internet by automotive customers in Germany. ENTREPRENEURSHIP AND SUSTAINABILITY ISSUES, 2023, vol. 10, no. 3, p. 340-361. ISSN: 2345-0282.
  Detail | WWW

  BEDNÁŘOVÁ, M.; TESAŘOVÁ, M.; ŠIMBEROVÁ, I. THE EVOLUTION OF DIGITAL TRANSFORMATION IN SMES IN THE MANUFACTURING INDUSTRY IN THE DIFFERENT BLOCKS OF THE BM CANVAS SINCE THE BEGINNING OF THE PANDEMIC. Business Management and Economics Engineering, 2023, vol. 21, no. 1, p. 48-62. ISSN: 2669-2481.
  Detail | WWW | Full text in the Digital Library

  KRMELA, A.; ŠIMBEROVÁ, I. Structure and dynamics of business models through the implementation of circular economy strategies. Journal of Competitiveness, 2023, vol. 15, no. 1, p. 1-17. ISSN: 1804-1728.
  Detail | WWW | Full text in the Digital Library

  SCHÜLLER, D.; DOUBRAVSKÝ, K.; ŠIMBEROVÁ, I. Trend Modelling as a Support of Managerial Decision-Making Process in Relation to Customers. Inzinerine Ekonomika-Engineering Economics, 2023, vol. 34, no. 4, p. 412-424. ISSN: 2029-5839.
  Detail | WWW | Full text in the Digital Library

  Robert von Böhlen; Iveta Simberova. Evolutionary forms of business models and their impact on enterprises in the scientific community. Littera Scripta. Littera Scripta, 2023. p. 24-40. ISSN: 1805-9112.
  Detail

• 2022

  TESAŘOVÁ, M.; BEDNÁŘOVÁ, M.; ŠIMBEROVÁ, I. The effect of digital transformation on Business model Canvas of SMEs from the manufacturing industry. In 12th International Scientific Conference on Business and Management 2022. Business and Management. Vilnius Gediminas Technical University. Vilnius, Lithuania: Vilnius Gediminas Technical University, 2022. p. 609-617. ISBN: 978-609-476-289-5. ISSN: 2029-4441.
  Detail | WWW

  KRMELA, A.; ŠIMBEROVÁ, I.; BABIČA, V. Dynamics of Business Models in Industry-wide Collaborative Networks for Circularity. Journal of Open Innovation, Technology, Market, and Complexity, 2022, vol. 8, no. 1, p. 1-24. ISSN: 2199-8531.
  Detail | WWW | Full text in the Digital Library

  ŠIMBEROVÁ, I.; STRAKOVÁ, J.; ZICH, R.; VÁCHAL, J.; CHLEBOVSKÝ, V.; KOCMANOVÁ, A.; SCHÜLLER, D.; ŠIRÁŇOVÁ, L.; MILICHOVSKÝ, F.; BŘEČKOVÁ, P.; MAREŠ, M.; FRÉLICH, M.; KAŇOVSKÁ, L. Souhrnná výzkumná zpráva. Brno: Nakladatelství VUTIUM, 2022. p. 1-82.
  Detail | WWW

  ŠIMBEROVÁ, I.; STRAKOVÁ, J.; ZICH, R.; CHLEBOVSKÝ, V.; KOCMANOVÁ, A.; VÁCHAL, J.; SCHÜLLER, D.; KAŇOVSKÁ, L.; SMOLÍKOVÁ, L.; MILICHOVSKÝ, F. Digitální transformace pro inovace obchodních modelů v malých a středních podnicích v České republice. GRADA Publishing, a.s. 2022. GRADA Publishing, a.s. 2022. Praha: GRADA Publishing, 2022. 312 p. ISBN: 978-80-271-3431-1.
  Detail

  ŠIMBEROVÁ, I.; KORAUŠ, A.; SCHÜLLER, D.; SMOLÍKOVÁ, L.; STRAKOVÁ, J.; VÁCHAL, J. Threats and Opportunities in Digital Transformation in SMEs from the Perspective of Sustainability: A Case Study in the Czech Republic. Sustainability, 2022, vol. 14, no. 6, p. 3628-3645. ISSN: 2071-1050.
  Detail | WWW | Full text in the Digital Library

• 2021

  CHVÁTALOVÁ, Z.; ŠIMBEROVÁ, I.; VON BÖHLEN, R. The Application of Quantitative Methods for the Modification of a Business Model in the Digital Era, with the Support of the Maple System. Intellectual Economics, 2021, vol. 15, no. 2, p. 64-95. ISSN: 1822-8038.
  Detail | WWW

  WIKTOR, J.; ĎAĎO, J.; ŠIMBEROVÁ, I. The Digital Transformation of the EU Market The Digital Single Market Strategy in the Context of E-Commerce Development Diversification in Czechia, Poland and Slovakia. PROBLEMY ZARZADZANIA-MANAGEMENT ISSUES, 2021, vol. 19, no. 1, p. 11-28. ISSN: 1644-9584.
  Detail | WWW

  STRAKOVÁ, J.; ŠIMBEROVÁ, I.; PÁRTLOVÁ, P.; VÁCHAL, J.; ZICH, R. The Value Chain as the Basis of Business Model Design. Journal of Competitiveness, 2021, vol. 13, no. 2, p. 135-151. ISSN: 1804-171X.
  Detail | WWW | Full text in the Digital Library

• 2020

  TESAŘOVÁ, M.; KRMELA, A.; ŠIMBEROVÁ, I. Digitalization as an enabler of business model dynamics. In 11th International Scientific Conference "Business and Management 2020" May 7-8, 2020, Vilniums, LITHUANIA. International Scientific Conference "Business and Management". Vilnius, Lithuania: VGTU Press, 2020. p. 73-83. ISBN: 978-609-476-231-4. ISSN: 2029-929X.
  Detail | WWW | Full text in the Digital Library

  KRMELA, A.; ŠIMBEROVÁ, I. Impact of Circular Economy on Sustainability of Incumbent Companies in the B2B Environment: Dynamics of Business Models. Proceedings 5th International Online Confeference on New Business Models. 1. NIjmegen, The Netherlands: Jonker, J., Faber, N. (2020). Proceedings 5th International Online Conference on New Business Models. Nijmegen, OCF 2.0, Doetinchem (NL), 2020. p. 1-15.
  Detail | WWW

  TESAŘOVÁ, M.; KRMELA, A.; ŠIMBEROVÁ, I. Digital support to external sustainability communication in self-adhesive labelling industry. ENTREPRENEURSHIP AND SUSTAINABILITY ISSUES, 2020, vol. 7, no. 3, p. 2109-2125. ISSN: 2345-0282.
  Detail | WWW | Full text in the Digital Library

  ŠIMBEROVÁ, I.; KITA, P. New Business Models Based on Multiple Value Creation for the Customer: A Case Study in the Chemical Industry. Sustainability, 2020, vol. 12, no. 9, p. 1-18. ISSN: 2071-1050.
  Detail | WWW | Full text in the Digital Library

  ŠIMBEROVÁ, I.; ZITKIENE, R.; MACERINSKIENE, I.; GENELIENE, G. The Evaluation of Gambling Sector's Social Costs in Lithuania. Inzinerine Ekonomika-Engineering Economics, 2020, vol. 31, no. 5, p. 558-564. ISSN: 2029-5839.
  Detail | WWW | Full text in the Digital Library

  KOCMANOVÁ, A.; PAVLÁKOVÁ DOČEKALOVÁ, M.; ŠIMBEROVÁ, I. The Effect of Selected Macroeconomic Factors on the Sustainability and the Market Value of Czech Joint-Stock Companies. In Proceedings of the 11th International Multi-Conferences on Complexity, Informatics and Cybernetics: IMCIC 2020. IMCIC 2020201. Orlando, Florida: International Institute of Informatics and Systemics, IIIS, 2020. p. 99-104. ISBN: 978-1-950492-26-8.
  Detail

• 2019

  ŠIMBEROVÁ, I.; KOCMANOVÁ, A.; PAVLÁKOVÁ DOČEKALOVÁ, M.; ŠKAPA, S. Does corporate governance affect the market value and risk of Czech joint-stock companies?. In IMCIC 19 Proceeding, Volume I. I. Orlando, Florida, USA: International Institute of Informatics and Systemics, 2019. p. 29-34. ISBN: 978-1-941763-96-4.
  Detail

• 2018

  SCHÜLLER, D.; PEKÁREK, J.; CHLEBOVSKÝ, V.; ŠIMBEROVÁ, I. Novel Method of Price Determination based on Reference Price. Engineering Economics, 2018, vol. 29, no. 1, p. 13-23. ISSN: 1392-2785.
  Detail | WWW | Full text in the Digital Library

  PAVLÁKOVÁ DOČEKALOVÁ, M.; KOCMANOVÁ, A.; ŠIMBEROVÁ, I.; KOLEŇÁK, J. Modelling of Social Key Performance Indicators of Corporate Sustainability Performance. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2018, vol. 66, no. 1, p. 303-312. ISSN: 1211-8516.
  Detail

  ŠIMBEROVÁ, I.; KRMELA, A.; KITA, P. Sustainable innovation of industrial companies. In "Business and Management 2018". 10th International Scientific Conference. Lithuania: VGTU, 2018. p. 1-10. ISBN: 978-609-457-921-9.
  Detail | WWW

  KITA, P.; ŠIMBEROVÁ, I. AN OVERVIEW OF BUSINESS MODELS IN THE CZECH CHEMICAL INDUSTRY. In Innovation management, entrepreneurship and sustainability 2018; Proceedings of the 6th International Conference. Praha: Department of entrepreneurship, Faculty of Business Administration, University of Economics, Prague, 2018. p. 520-529. ISBN: 978-80-245-2274-6.
  Detail | WWW

  KOCMANOVÁ, A.; PAVLÁKOVÁ DOČEKALOVÁ, M.; ŠIMBEROVÁ, I. The impact of Environmental and Social performance on the Market Value of Shares of Czech Joint-Stock Corporations. In The 22nd World Multi-Conference on Systemics, Cybernetics and Informatics (WMSCI 2018). 1. Orlando, USA: International Institute of Informatics and Systematics, 2018. p. 13-18. ISBN: 978-1-941763-90-2.
  Detail

  KITA, P.; ŠIMBEROVÁ, I. AN OVERVIEW OF BUSINESS MODELS IN THE CZECH CHEMICAL INDUSTRY: A SUSTAINABLE MULTIPLE VALUE CREATION PERSPECTIVE. ENTREPRENEURSHIP AND SUSTAINABILITY ISSUES, 2018, vol. 6, no. 2, p. 662-676. ISSN: 2345-0282.
  Detail | WWW

• 2016

  ŠIMBEROVÁ, I.; REKOVÁ, E. Phenomenon of "Born Globals“ in the internationalization of small and medium-sized enterprises in the Czech Republic. European Research Studies Journal, 2016, vol. 19, no. 4, p. 120-129. ISSN: 1108-2976.
  Detail | WWW | Full text in the Digital Library

• 2015

  MILICHOVSKÝ, F.; ŠIMBEROVÁ, I. Marketing Effectiveness: Metrics for Effective Strategic Marketing. Engineering Economics, 2015, vol. 26, no. 2, p. 211-219. ISSN: 1392-2785.
  Detail | WWW | Full text in the Digital Library

  SYCHROVÁ, L.; ŠIMBEROVÁ, I. Evaluation of selected criteria in the buildings life cycle from the perspective of supplier and user. In The 25th International Business Information Management (IBIMA) Conference: Conference Proceedings. IBIMA, 2015. p. 1-7. ISBN: 978-0-9860419-4-5.
  Detail | WWW

  ŠIMBEROVÁ, I.; CHVÁTALOVÁ, Z.; KOCMANOVÁ, A.; HORNUNGOVÁ, J.; PAVLÁKOVÁ DOČEKALOVÁ, M. Sustainable Value in Measuring of Corporate Sustainability: Approaches and their Evaluation. Journal of Security and Sustainability Issues, 2015, vol. 4, no. 3, p. 241-259. ISSN: 2029-7025.
  Detail | WWW

• 2014

  KOCMANOVÁ, A.; ŠIMBEROVÁ, I. Determination of enviromental, social and corporate governance indicators: framework in the measurement of sustainable performance. J BUS ECON MANAG, 2014, vol. 15, no. 5, p. 1017-1033. ISSN: 1611-1699.
  Detail

  SIMANAVICIUS, A.; LAZAUSKAS, A.; ŠIMBEROVÁ, I. Methods of Tourism Risk Perception: Economic Assessment. Transformations in Business& Economics, 2014, vol. 13, no. 2A(32A), p. 311-323. ISSN: 1648- 4460.
  Detail

  POLLARD, D.; ŠIMBEROVÁ, I. The internationalization of SMEs in the Czech Republic: strategic and knowledge development issues. In Internationalization of Firms from Economies in TRansition: The effects of Politico- Economic Paradigm Shift. New Horizons in International Business. UK: Edward Elgar Publishing, Inc., 2014. p. 90-108. ISBN: 978-1-78347-469- 1.
  Detail

• 2013

  MILICHOVSKÝ, F.; ŠIMBEROVÁ, I. Measurement of marketing effectiveness in industrial field. In Electronic Interantional Interdisciplinary Conference 2012. Žilina: EDIS, 2013. p. 170-176. ISBN: 978-80-554-0551- 3.
  Detail

  ŠIMBEROVÁ, I.; ŠMAKALOVÁ, P.; SYCHROVÁ, L.; MILICHOVSKÝ, F. Obchodování. Obchodování. Brno: VUTIUM, 2013. ISBN: 978-80-214-4709- 7.
  Detail

  KOCMANOVÁ, A.; DOČEKALOVÁ, M.; HORNUNGOVÁ, J.; ŠIMBEROVÁ, I.; CHVÁTALOVÁ, Z.; HŘEBÍČEK, J.; TRENZ, O.; KUBÁLEK, T.; HODINKA, M.; POPELKA, O. Měření podnikové výkonnosti. 1. 1. Brno: Littera, 2013. 249 p. ISBN: 978-80-85763-77- 5.
  Detail

  KOCMANOVÁ, A.; ŠIMBEROVÁ, I. A Model of Environmental, Social and Governance Performance Indicators of a Company. In The 17th World Multi-Conference on Systemics,m Cybernetics and Informatics, Proceeedings. 1. ORLANDO, USA: INternationalInstitute of Informatics and Systematics, 2013. p. 19-24. ISBN: 978-1-936338-86- 3.
  Detail

  CHVÁTALOVÁ, Z.; ŠIMBEROVÁ, I. Analysis of ESG indicators for measuring enterprise performance. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2013, vol. 61, no. 7, p. 2197-2204. ISSN: 1211- 8516.
  Detail

  KOCMANOVÁ, A.; ŠIMBEROVÁ, I. Multidimensional modelling of social performance indicators in processing industry companies in the Czech Republic. INTERNATIONAL JOURNAL of MATHEMATICAL MODELS AND METHODS IN APPLIED SCIENCES, 2013, vol. 7, no. 5, p. 500-507. ISSN: 1998- 0140.
  Detail

• 2012

  SYCHROVÁ, L.; ŠIMBEROVÁ, I. KEY PERFORMANCE INDICATORS AS A BASIC ELEMENT FOR A MARKETING EFFICIENCY MEASUREMENT. Business: Theory and Practice, 2012, vol. 13, no. 4, p. 488-493. ISSN: 1648- 0627.
  Detail

  KOCMANOVÁ, A.; ŠIMBEROVÁ, I.; NĚMEČEK, P. Qualitative relationships between the environmental, social and governance (ESG) performance indicators for supporting the decision- making. In The 16th World Multi_conference on Systemics, Cybernetics and Informatics. 2012. p. 31-37. ISBN: 978-1-936338-68- 9.
  Detail

  KOCMANOVÁ, A.; ŠIMBEROVÁ, I.; NĚMEČEK, P. Construction of the social performance indicators for the determination of performance of ESG-indicators to support the decision- making. In Proceedings of the 1st WSEAS Intenational Conference on Finance, Accounting and Auditing (FAA 12). UTB, FAME Zlín: 2012. p. 233-239. ISBN: 978-1-61804-125- 8.
  Detail

  KOCMANOVÁ, A.; ŠIMBEROVÁ, I. Modelling of Corporate Governance Performance Indicators. Engineering Economics, 2012, vol. 23, no. 5, p. 485-495. ISSN: 1392- 2785.
  Detail

  CHVÁTALOVÁ, Z.; ŠIMBEROVÁ, I. Analysis and Identification of Joint Performance Measurement Indicators: Social and Corporate Governance Issues. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2012, vol. 60, no. 7, p. 127-138. ISSN: 1211- 8516.
  Detail

  POLLARD, D.; ŠIMBEROVÁ, I. MARKETING IN HIGH- TECHNOLOGY FIRMS. Business: Theory and Practice, 2012, vol. 13, no. 4, p. 465-471. ISSN: 1648- 0627.
  Detail

  ŠIMBEROVÁ, I.; KOCMANOVÁ, A.; NĚMEČEK, P. Corporate Governance Performance Measurement – Key Performance Indicators. Economics and management- 2007, 2012, vol. 17, no. 4, p. 1585-1593. ISSN: 1822- 6515.
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  ŠIMBEROVÁ, I.; SYCHROVÁ, L.; ŠMAKALOVÁ, P.; MILICHOVSKÝ, F. The choice and intensity of marketing activities use in relation to company size. In International Conference. In Trends in economics and management for the 21st century (id 20445). 2012. Brno, Česká republika: CERM, 2012. p. 1-11. ISBN: 978-80-214-4581- 9.
  Detail

  ŠIMBEROVÁ, I.; KOCMANOVÁ, A. Corporate Governance – Research of Key Indicators on Market of Processing Industry in the Czech Republic via Cluster Analysis. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2012, vol. LX, no. 7, p. 359-368. ISSN: 1211- 8516.
  Detail

• 2011

  KOCMANOVÁ, A.; DOČEKALOVÁ, M.; NĚMEČEK, P.; ŠIMBEROVÁ, I. Sustainability: Environmental, Social and Corporate Governance Performance in Czech SMEs. In The 15th World Multi-Conference on Systemics, Cybernetics and Informatics. 2011. IFSR , Orlando, USA: WMSCI 2011,Orlando, USA, 2011. p. 94-99. ISBN: 978-1-936338-42- 9.
  Detail

  MILICHOVSKÝ, F.; ŠIMBEROVÁ, I. Signification of marketing effectiveness in industry. International Scientific Conference “ Whither Our Economies, 2011, vol. 2011, no. 1, p. 98-103. ISSN: 2029- 8501.
  Detail

  KLOUDOVÁ, J.; ŠIMBEROVÁ, I.; CHWASZCZ, O. THE 3T TRANSFORMATION MODEL FOR THE PURPOSES OF A COMPARISON OF THE CREATIVE POTENTIAL WITHIN THE FRAMEWORK OF SELECTED EUROPEAN REGIONS. In Liberec Economic Forum 2011. 1st. Liberec, Česká republika: Technical Unoiversity of Liberec, 2011. p. 232-241. ISBN: 978-80-7372-755- 0.
  Detail

  CHVÁTALOVÁ, Z.; ŠIMBEROVÁ, I. Economic Phenomena Via Mathematical Modelling in Maple System. Business, Management and Education, 2011, vol. 9, no. 2, p. 260-276. ISSN: 2029- 7491.
  Detail

  ŠIMBEROVÁ, I.; CHVÁTALOVÁ, Z. INNOVATIVE EDUCATIONAL TECHNOLOGIES IN HIGHER EDUCATION – MARKETING ACTIVITY EFFECTIVENESS MEASUREMENT IN SYSTEM MAPLE. Sborník vědeckých prací University Pardubice, 2011, vol. XVI, no. 21(3/2011), p. 172-182. ISSN: 1211- 555X.
  Detail

  ŠMAKALOVÁ, P.; ŠIMBEROVÁ, I. Stakeholder approach in marketing strategy. International Scientific Conference “ Whither Our Economies, 2011, vol. 2011, no. 1, p. 135-142. ISSN: 2029- 8501.
  Detail

• 2010

  ŠIMBEROVÁ, I.; TOMÁŠKOVÁ, E.; KAŇOVSKÁ, L. High Technology Sector in the Czech republic: Market Orientation and Corporate Culture. In The 6th International Scientific Conference Business and Management 2010. Business and Management. Selected paper. Litva: Vilnius Gediminas Technical University, 2010. p. 488-493. ISBN: 978-9955-28-311- 9. ISSN: 2029-4441.
  Detail

  SOLČANSKÝ, M.; ŠIMBEROVÁ, I. MEASUREMENT OF MARKETING EFFECTIVENESS. Economics and management- 2007, 2010, vol. 15, no. 15, p. 1-5. ISSN: 1822- 6515.
  Detail

  PUTNOVÁ, A.; ŠIMBEROVÁ, I.; RAŠTICOVÁ, M.; ČERNOHORSKÁ, L.; REŽŇÁKOVÁ, M.; CHVÁTALOVÁ, Z.; LUHAN, J.; ŘEŠETKOVÁ, D.; KŘÍŽ, J.; MUSILOVÁ, H.; HONZÍK, J.; ESTÉLYIOVÁ, K. Cooperation between Technical Universities and Industrial Enterprises. ring. ring. Brno: VUTIUM, 2010. 107 p. ISBN: 978-80-214-4055- 5.
  Detail

  ŠIMBEROVÁ, I. Company strategic marketing management - synergic approach and value creating. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2010, vol. LVIII, no. 6, p. 543-552. ISSN: 1211- 8516.
  Detail

  ŠIMBEROVÁ, I. Synergy in Marketing Management - Challenge for Innovation of Industrial Company Offer. Economics and management- 2007, 2010, vol. 15, no. 15, p. 158-159. ISSN: 1822- 6515.
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• 2009

  KOCMANOVÁ, A.; NĚMEČEK, P.; ŠIMBEROVÁ, I. ECONOMICS AND MANAGEMENT OF THE COMPANY. In Education and Economy 2009. 2009. Tallin, Estonsko: Tallin University of technology, 2009. p. 70-81. ISBN: 978-9985-59-899- 3.
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  KOCMANOVÁ, A.; NĚMEČEK, P.; ŠIMBEROVÁ, I.; LACE, N. Knowledge management as Knowledge management as a basis of the knowledge society. Knowledge Society, 2009, vol. Jan II, no. 3, p. 5-9. ISSN: 1313- 4787.
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  ŠIMBEROVÁ, I.; POLLARD, D. The impact of high- technology SMEs in the ASEAN region. Economics and Business. Economy: Theory and Practice, 2009, vol. 3, no. 19, p. 108-117. ISSN: 1407- 7337.
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  ŠIMBEROVÁ, I. Corporate Culture- as a Barrier of Market Orientation Implementation. Economics and management- 2007, 2009, vol. 2009, no. 14, p. 1-10. ISSN: 1822- 6515.
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  ŠIMBEROVÁ, I.; NĚMEČEK, P.; KOCMANOVÁ, A.; LACE, N. Creative Society- Space for Development of Company Innovative Potential. Knowledge Society, 2009, vol. 3, no. september 2009, p. 55-59. ISSN: 1313- 4787.
  Detail

  ŠIMBEROVÁ, I. Řízení vztahů se stakeholdry- nová výzva pro marketingové řízení podniků na průmyslových trzích. MANEKO, 2009, vol. 1, no. 1, p. 77-84. ISSN: 1337- 9488.
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• 2008

  ŠIMBEROVÁ, I. MARKETING APRROACH TO STAKEHOLDER MANAGEMENT. In Business and Management 2008: Selected papers. 2008. Litva: VGTU Publishing House, 2008. p. 310-315. ISBN: 978-9955-28-311- 9.
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  KOCMANOVÁ, A.; NĚMEČEK, P.; ŠIMBEROVÁ, I. IMPROVEMENT OF EDUCATION AND INCREASE OF MANAGER'S COMPETENCE WITHIN MASTER STUDY MASTER STUDY PROGRAM "ECONOMY AND MANAGEMENT" AT BRNO UNIVERSITY OF TECHNOLOGY, FACULTY OF BUSINESS AND MANAGEMENT. In Actual problems od Economy Business and Management: Teheory and Practise. 1. Brno, Česká republika: Brno University of Technology, 2008. p. 1-9. ISBN: 978-5-7526-0347- 1.
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  NĚMEČEK, P.; KOCMANOVÁ, A.; ŠIMBEROVÁ, I. Working Smarter Smart Practices Database. VADYBA, Management, 2008, vol. 3- 4, no. 16- 17, p. 88-96. ISSN: 1822- 3133.
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  KOCMANOVÁ, A.; NĚMEČEK, P.; ŠIMBEROVÁ, I. Cultural Aspects of Management in conditions of Eastern Europe Countries and Russian. Intellectual Economics, 2008, vol. 2, no. 4, p. 73-81. ISSN: 1822- 8011.
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  POLLARD, D.; ŠIMBEROVÁ, I. On Researching the Internationalisation of SMEs in Transformation Economies. World Review of Entrepreneurship, Management, and Sust. Development, 2008, vol. 4, no. 2/ 3, p. 107-124. ISSN: 1746- 0581.
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  ŠIMBEROVÁ, I.; NĚMEČEK, P.; KOCMANOVÁ, A. Industrial Stakeholder Relationship Management Research. Business, 2008, vol. 2008, no. 8, p. 1-16. ISSN: 1539- 722X.
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  ŠIMBEROVÁ, I. Success of High-Tech Firms: Base of the Marketing Knowledge. Knowledge Society, 2008, vol. 3, no. 1, p. 53-61. ISSN: 1313- 4787.
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  KOCMANOVÁ, A.; NĚMEČEK, P.; ŠIMBEROVÁ, I. Management Paradigm Based on Contemporary Managerial Thinging. Business, 2008, vol. 13, no. 1, p. 458-477. ISSN: 1539- 722X.
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  ŠIMBEROVÁ, I. VZTAHY SE STAKEHOLDRY V SOUDOBÝCH MARKETINGOVÝCH KONCEPCÍCH. TRENDY EKONOMIKY A MANAGEMENTU, 2008, vol. 2008, no. 02, p. 71-81. ISSN: 1802- 8527.
  Detail

  ŠIMBEROVÁ, I. Barriers to SMEs Development in the Czech Republic from the Internationalization and Globalisation Point of View. In New European Challenges for Small Business Prospective. 2008. Riga: Riga Technical University, 2008. p. 17-30. ISBN: 978-9984-32-998- 7.
  Detail

  KOCMANOVÁ, A.; ŠIMBEROVÁ, I.; MELUZÍN, T.; BARTES, F.; DVOŘÁK, J.; CHALUPSKÝ, V.; JUROVÁ, M.; LUŇÁČEK, J.; KOCH, M.; KONEČNÝ, M.; NĚMEČEK, P.; RAIS, K.; REŽŇÁKOVÁ, M.; ZEMAN, V.; ZICH, R.; ZINECKER, M.; DYDOWICZ, P.; NEUWIRTH, B.; PUTNOVÁ, A.; HERALECKÝ, T. Zkvalitnění vzdělávání a zvyšování kompetence manažerů v rámci magisterského studijního programu Ekonomika a Management. Zkvalitnění vzdělávání a zvyšování kompetence manažerů v rámci magisterského studijního programu Ekonomika a Management. 1. Brno: VUT, FP Brno, 2008. p. 1-131. ISBN: 978-80-7204-590- 7.
  Detail

  ŠIMBEROVÁ, I. Řízení vztahů se stakeholdy na průmyslových trzích v kontextu současných marketingových koncepcí. Brno: Vutium, 2008. p. 1-38.
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• 2007

  NĚMEČEK, P.; KOCMANOVÁ, A.; ŠIMBEROVÁ, I. Management and suistainable development. In Busines and Management 2006. 1. Vilnius Gedimanis Technical University, 2007. p. 357-362. ISBN: 978-9955-28-114- 6.
  Detail

  ŠIMBEROVÁ, I. MARKETING CULTURE - BASE FOR MARKET ORIENTATION IMPLEMENTATION. USING EVENTS AND FESTIVALS TO DEVELOP TOURISM, 2007, vol. 5, no. 1, p. 1-15. ISSN: 1888- 1734.
  Detail

  ŠIMBEROVÁ, I.; CHALUPSKÝ, V. POSTAVENÍ MARKETINGU V HIGH-TECH FIRMÁCH POSTAVENÍ MARKETINGU V HIGH-TECH FIRMÁCH POSTAVENÍ MARKETINGU V HIGH- TECH FIRMÁCH. In Management, Economics and Business Development in the new European Conditions. Brno: CERM, s.ro. o, 2007. p. 94-103. ISBN: 978-80-7204-532- 7.
  Detail

  ŠIMBEROVÁ, I.; NĚMEČEK, P.; KOCMANOVÁ, A. STAKEHOLDER MANAGEMENT IN THE MARKETING CONCEPTS FRAMEWORK. In CRM 2007 "Customer Relationship Management 07". 2007. Pardubice: University of Pardubice, 2007. p. 35-43. ISBN: 978-80-7395-015- 6.
  Detail

  ŠIMBEROVÁ, I. MARKETING IN HIGH- TECH FIRMS. In Modern Approaches to Corporate Management. 2007. Bratislava: STU Bratislava, 2007. p. 1-9. ISBN: 978-80-227-2750- 1.
  Detail

  ŠIMBEROVÁ, I. Rozvoj lidských zdrojů. In Rozvoj lidských zdrojů. 2007. Brno: VUT v Brně, 2007. p. 1 (1 s.). ISBN: 978-80-214-3383- 0.
  Detail

  ŠIMBEROVÁ, I. A New Approach to the Business Enterprise Subject. In Education and Economy. 2007. Tallin: Tallin Technical University, 2007. p. 134-135.
  Detail

  CHALUPSKÝ, V.; KAŇOVSKÁ, L.; TOMÁŠKOVÁ, E.; ŠIMBEROVÁ, I. MARKET ORIENTATION IN HI- TECH FIRMS. In research in the area of economics and company management. 2007. Brno: Brno University of Technology, 2007. p. 1-8. ISBN: 978-80-214-3482- 0.
  Detail

  TOMÁŠKOVÁ, E.; ŠIMBEROVÁ, I.; KAŇOVSKÁ, L.; CHALUPSKÝ, V. The Method of Measuring Market Orientation. In EIBA 2007. 1. Catania, Itálie: European International Business Academy, 2007. p. 27- 30 ( p.)
  Detail

  KOCMANOVÁ, A.; NĚMEČEK, P.; ŠIMBEROVÁ, I. ZKVALITNĚNÍ VZDĚLÁVÁNÍ A ZVYŠOVÁNÍ KOMPETENCE MANAŽERŮ V RÁMCI MAGISTERSKÉHO STUDIJNÍHO PROGRAMU EKONOMIKA A MANAGEMENT NA FAKULTĚ PODNIKATELSKÉ VYSOKÉHO UČENÍ TECHNICKÉHO V BRNĚ. In FESTIVE SCIENTIFIC CONFERENCE ON THE OCCASION OF 15 TH ANNIVERSARY OF THE ESTABLISCHMENT OF FACULTY OF BUSINESS AND MANAGEMENT BRNO UNIVERSITY OF TECHNOLOGY. 1. Brno: VUT v Brně, FP, 2007. p. 15-21. ISBN: 978-80-214-3482- 0.
  Detail

  CHALUPSKÝ, V. a kol. Market Orientation in High- tech Firms. In Sborník slavnostní veděcké konference, Brno: Fakulta podnikatelská. Brno: 2007. ISBN: 978-80-214-3482- 0.
  Detail

  ŠIMBEROVÁ, I. Real estate market effect on monetary stability in countries with transition econom- case of Lithuania. Proceedings of 2ned intermnational conference, Selected papers, 2007, vol. 2007, no. 1, p. 235-240. ISSN: 1822- 7090.
  Detail

  ŠIMBEROVÁ, I. Theoretical aspects of regional competitiveness measurement. Ekonomika, 2007, vol. 2007, no. 77, p. 68-81. ISSN: 1392- 1258.
  Detail

  ŠIMBEROVÁ, I. Internal marketing a s a part of marketing culture creating value for external customer. Ekonomika, 2007, vol. 2007, no. 12, p. 1-14. ISSN: 1392- 1258.
  Detail

  ŠIMBEROVÁ, I. KNOWLEDGE ECONOMY: SOME INITIAL CONSIDERATION FOR FUTHER DEVELOPMENT OF INDUSTRIAL COMPANIES. In "Towards Knowledge-Based Economy"and "Enterprise Management: Diagnostics, Strategy, Efectiveness". RTU. Riga: RTU Publishing House, 2007. p. 63-72.
  Detail

• 2006

  KONEČNÁ, Z.; ŠIMBEROVÁ, I. Řízení podle hodnot: Role managementu při utváření a změně organizační kultury prostřednictvím organizačních hodnot. In Česká ekonomika v procesu globalizace. Brno: Masarykova univerzita, 2006. p. 224-228. ISBN: 80-210-4089- 0.
  Detail

  ZINECKER, M.; REŽŇÁKOVÁ, M.; ŠIMBEROVÁ, I. EXPORT - PREREQUISITE OF THE GROWTH OF SMALL AND MEDIUM ENTERPRISES IN THE CONDITIONS OF SMALL OPENED ECONOMY (CZECH REPUBLIC CASE). In Contemporary Issues in Finance Banking and Insurance Theory and Practice. Kaunas: Kolping College Kaunas, 2006. p. 96-103.
  Detail

  KOCMANOVÁ, A.; NĚMEČEK, P.; ŠIMBEROVÁ, I. MANAGEMENT AND SUSTAINABLE DEVELOPMENT. In 4th International Scientific Conference Business and Management 2006. Vilnius. Vilnius Gediminas Technical University Faculty of Business Mangement: Vilnius, Litva, 2006. p. 278-284. ISBN: 9955-28-033- 6.
  Detail

  ŠIMBEROVÁ, I. Development of retailing in CR. In Business development possibilities in the new european area. 1. Vilnius: Vilnius university, 2006. p. 468-474. ISBN: 9986-19-937- 9.
  Detail

  ŠIMBEROVÁ, I. Key Aspects of Customer Satisfaction - Challenge for Development of Retail Business. In Management 2006 management - theory, trends and practice. 2006. Prešov: Prešovská univerzita, 2006. p. 118-124. ISBN: 80-8068-512- 6.
  Detail

  ŠIMBEROVÁ, I. Customer satisfaction - challenge for development of retail business. In New trends for a new europe: research for entrepreneurship. Brno: Brno University of Technology, 2006. p. 1-7. ISBN: 80-214-3298- 5.
  Detail

  KAŇOVSKÁ, L.; ŠIMBEROVÁ, I.; TOMÁŠKOVÁ, E. Strategický marketing. Brno, VUT v Brně, FP: Ing. Zdeněk Novotný CSc., 2006. ISBN: 80-7355-067- 9.
  Detail

  ŠIMBEROVÁ, I. Srovnání některých aspektů českého maloobchodního podnikání s vybranými zeměmi střední a východní Evropy. In Moderné prístupy k manažmentu podniku. Bratislava: STU v Bratislave, 2006. p. 1-6. ISBN: 80-227-2509- 9.
  Detail

  ŠIMBEROVÁ, I. Long- life Education from Marketing Point of View. VADYBA, Management, 2006, vol. 02, no. 11, p. 136-143. ISSN: 1822- 3133.
  Detail

  ŠIMBEROVÁ, I.; REŽŇÁKOVÁ, M.; ZINECKER, M. Export- prerequisite of the Growth of Small and Medium Enterprises in the Conditions of Small Opened Economy. 2006, vol. 2006, no. 1, p. 96-104.
  Detail

  ŠIMBEROVÁ, I.; POLLARD, D. The development of High- Technology SMEs in ASEAN. International Journal of Applied Entrepreneurship, 2006, vol. 2, no. 2, p. 1-13. ISSN: 1742- 5824.
  Detail

  REŽŇÁKOVÁ, M.; ŠIMBEROVÁ, I. Predprinimateľskaja sreda v Čechii. In Predprinimateľskaja sreda v novych stranach EC. ekonomie. Moskva: TEIC, 2006. p. 423-479. ISBN: 5-7218-0866- 7.
  Detail

  ŠIMBEROVÁ, I.; KONEČNÁ, Z. Organizational Culture: Differences in Perception of Content of Organizational Culture in Level of Organizational Values by Top, Middle-Level and Low- Level Managers in Czech Manufacturing Companies. In Regional and National Drivers of Businesss Location and Competitiveness. 2006.
  Detail

• 2005

  ŠIMBEROVÁ, I. Standing of SMEs and their Share in Foreign Trade of Czech Republice. In Moderní přístupy k manažementu podniku. Bratislava, SK: FCHPT Bratislava, 2005. p. 538-546. ISBN: 80-227-2284- 7.
  Detail

  ŠIMBEROVÁ, I. Internationalisation of SMEs in the Environment of Globalisation from the Barriers point of view. In Developing Regions Rhrough Family Business and tourism. 3. Seville: Seville, 2005. p. 5-13. ISBN: 84-472-1018- 9.
  Detail

  ŠIMBEROVÁ, I. Marketing Approach in Internationalisation Process of SMEs in Czech Republic. In Business Development Possibilities in The New European Area. Vilnius, Litva: Vilnius University, Faculty of Economics, Business Departament, 2005. p. 220-228. ISBN: 9986-19-784- 8.
  Detail

  ŠIMBEROVÁ, I.; KAŇOVSKÁ, L.; TOMÁŠKOVÁ, E. Strategický marketing. Brno, FP: Ing. Zdeněk Novotný CSc., 2005. p. 1-70. ISBN: 80-7355-046- 6.
  Detail

  ŠIMBEROVÁ, I. Marketing approach in internationalisation process of SMEs in Czech republic. 2005, vol. 2005, no. 1, p. 97-105.
  Detail

  ŠIMBEROVÁ, I. STANDING OF SMEs AND THEIR SHARE IN FOREIGN TRADE. Vedecké listy, 2005, vol. 1, no. 02, p. 80-89. ISSN: 1336- 815X.
  Detail

  FRANKOVÁ, E.; LUKÁŠOVÁ, R.; ŠIMBEROVÁ, I. Organizační kultura českých firem: vztah mezi organizačními hodnotami a normami chování. In Ekonomika, financie a manažement podniku - rok 2005. Bratislava: 2005. p. 191-198. ISBN: 80-225-2107- 8.
  Detail

• 2004

  ŠIMBEROVÁ, I. The role of marketing culture in the context of suistainable company development. In Proceeding of 5th Annual International Conference Conditions of suistainable development: new challenges and prospects. 2004. BIHA, Riga, Lotyšsko: BIHA, Riga, Lotyšsko, 2004. p. 302-311. ISBN: 9984-653-96- X.
  Detail

  ŠIMBEROVÁ, I.; NĚMEČEK, P.; KORÁB, V.; GARCÍA, A. New Trends for a New Europe: Research for Entrepreneurship. Brno: 2004.
  Detail

  Lukášová, R., Šimberová, I. Organisational Values as an Indicator of Customer Focused Organisational Culture. In Business and Ecoomic Development in Central and Eastern Europe. Brno: 2004. p. 6 ( p.)ISBN: 80-214-2717- 5.
  Detail

  ŠIMBEROVÁ, I.; NEJEZCHLEB, L. Globalizace a integrace. In New Trends for a New Europe: Research for Entrepreneurship. Brno: Brno University of Technology, Business and Management Faculty, 2004. p. 1 ( p.)ISBN: 80-214-2753- 1.
  Detail

  ŠIMBEROVÁ, I. Bariéry internacionalizace malých a středních podniků v ČR. In New Trends for a New Europe: Research for Entrepreneurship. Brno: Brno University of Technology, Faculty Business and Management, 2004. p. 1 ( p.)ISBN: 80-214-2753- 1.
  Detail

  ŠIMBEROVÁ, I.; POLLARD, D. The Internationalisation of Czech SMEs: The Impact of Marketing Knowledge Deficits. In Business and Economic Development in Central and Eastern Europe. Brno: VUT v Brně, Fakulta podnikatelská, 2004. p. 67 ( p.)ISBN: 80-214-2717- 5.
  Detail

  ŠIMBEROVÁ, I. Internationalisation of Czech SMEs: issues relating to marketing knowledge deficits. In International Business in an Enlarging Europe: integration, coopetition and collaboratrion. 2004. Northern Ireland: IDA Ireland, 2004. p. 1-20. ISBN: 1-85923-183- 7.
  Detail

  ŠIMBEROVÁ, I.; HOFFMANN, P. Trend of the organisational structure change- Total customer satisfaction perspective. In New Trends for a New Europe: research for Entrepreneurship. 2004. Brno: Brno University of Technology, Business and Management Faculty, 2004. p. 1-10. ISBN: 80-214-2753- 1.
  Detail

  ŠIMBEROVÁ, I. Internationalisation process and utilization of marketing knowledge of Czech SMEs. In Globalizácia a jej sociálno- ekonomické dosledky. Žilina: EDIS, 2004. p. 174 ( p.)ISBN: 80-8070-311- 6.
  Detail

  Lukášová, R. a kol. Firemní kultura českých výrobních firem: vnímání vybraných aspektů vnitřního a vnějšího prostředí. In New Trends a New europe: Research for Entrepreneurship. Brno: Brno University of Technology, Business and Management Faculty, 2004. p. 1 ( p.)ISBN: 80-214-2753- 1.
  Detail

  ŠIMBEROVÁ, I. Bariéry internacionalizace malých a středních podniků v ČR. In New Trends for a New Europe: Research for Entrepreneurship. Brno University of Technology, Faculty Business and Management, 2004. p. 1-12. ISBN: 80-214-2753- 1.
  Detail

  Lukášová, R., Šimberová, I., Nový, I. Organizační kultura orientovaná na zákazníka. In Organizační kultura. Grada. Praha: Grada Publishing, a.s., 2004. p. 123-256. ISBN: 80-247-0648- 2.
  Detail

  Lucie Sýkorová, Ivera Šimberová, Eva Tomáškova. Strategický marketing. Strategický marketing. Brno: Ing. Zdeněk Novotný, CSc., 2004. p. 1-70. ISBN: 80-7355-017- 2.
  Detail

  Němeček, P., Kocmanová, A., Jurová, M., Rais, K., Šimberová, I., Konečný, M. Možné trendy rozvoje podniků. VUT v Brně. VUT v Brně. Brno: Akademické nakladatelství CERM Brno, 2004. 148 p. ISBN: 80-7204-362- 5.
  Detail

  ŠIMBEROVÁ, I. Perspektivy malých a středních podniků z hlediska globalizace. In Moderné prístupy k manažmentu podniku. 2004. Bratislava: GC- TECH, 2004. p. 391-396. ISBN: 80-969189-0- 7.
  Detail

• 2003

  ZINECKER, M.; ŠIMBEROVÁ, I.; REŽŇÁKOVÁ, M.; POLLARD, D. The Internationalization Process of Small and Medium- Sized Enterprises from View of Financial Management. In Business and Economic Development in Central and Eastern Europe in the Period of Joining to the European Union. Brno: Brno University of Technology, Faculty of Business and Management, 2003. p. 117 ( p.)ISBN: 80-214-2445- 1.
  Detail

  LUKÁŠOVÁ, R.; ŠIMBEROVÁ, I.; FRANKOVÁ, E. Organizational culture of Czech companies: Organizational values related to behaviour of individuals in organizations (results of a qualitative pilot study). In Business and Economic Development in Central and Eastern Europe in the Period of Joining to the European Union. Brno: Business and Economic Development in Central and Eastern Europe in the Period of Joining to the European, 2003. p. 75 ( p.)ISBN: 80-214-2445- 1.
  Detail

  ŠIMBEROVÁ, I. OCI- nástroj pro vysvětlení chování podniku ve vztahu k implementaci marketingové koncepce zaměřené na spokojenost zákazníka. In New Trends of the Development of Industry. 2003. Brno: Vysoké učení technické v Brně, Fakulta podnikatelská, Technická 2, 2003. p. 1-8. ISBN: 80-214-2518- 0.
  Detail

  ŠIMBEROVÁ, I.; POLLARD, D. On Researching the Internationalization of SMEs in Transformation Economies. In New Trends of the Development of Industry. VUT. Brno: Vysoké učení technické, Fakulta podnikatelská, 2003. p. 1-30. ISBN: 80-214-2518- 0.
  Detail

  ŠIMBEROVÁ, I.; REŽŇÁKOVÁ, M.; ZICH, R.; POLLARD, D. Internationalisation of SMEs in Czech Republic: Research project GA 402/02/0106 (work-in-progress). In 7th Vaasa Conference on International Business. Vaasa University. VAASA: Vaasa University, Finland, 2003. p. 1-13.
  Detail

  ZINECKER, M.; POLLARD, D.; REŽŇÁKOVÁ, M.; ŠIMBEROVÁ, I. Some Aspects of Internationalisation of Smes in Czech Republic. In Sevilla: Facultad de Ciencias Economicas y Empresariales de la Universidad de Sevilla, 2003.
  Detail

  ŠIMBEROVÁ, I.; ZICH, R.; REŽŇÁKOVÁ, M.; ZINECKER, M.; POLLARD, D. Some aspects of internationallisation of SMEs in Czech republic. In Proceeding of international academic workshop: Research in Business: new trends for a new Europe. 1. Sevilla, Španělsko: Sevilla, Španělsko, 2003. p. 1-15. ISBN: 84-688-8441- 3.
  Detail

  ŠIMBEROVÁ, I.; HOFFMANN, P.; STŘELSKÁ, K. The new trends in the sphere of marketing nad their influence on the Czech industrial market. In Proceeding of international academic workshop: Research in Business: new trends for a new Europe. 2003. Sevilla, Španělsko: Sevilla, Španělsko, 2003. p. 1-16. ISBN: 84-688-8441- 3.
  Detail

  ŠIMBEROVÁ, I. Significance of marketing in the process of the internationalization of small and midlle- sized enterprises in the Czech republic. In Marketing of the companiesin V4 countries one step before the entry to EU. 2003. EF Univerzita Matěja Bela: Banská Bystrica: EF Univerzita Matěja Bela, 2003. p. 358-365. ISBN: 80-8055-815- 9.
  Detail

  ŠIMBEROVÁ, I. Barriers of the entrance of the Czech SMEs to the international markets. In Globalizácia a jej sociálno- ekonomické dosledky. ŽU, Žilina, Slovensko: Žilina-EDIS- ŽU, 2003. p. 308 ( p.)ISBN: 80-8070-134- 2.
  Detail

  ŠIMBEROVÁ, I.; REŽŇÁKOVÁ, M.; ZICH, R.; BŘEČKOVÁ, P.; POLLARD, D. The Internacionalising processes of small and medium companies in the Czech republic. In Business and Economic Development in Central and Eastern Europe in the Period of Joining to the European Union. VUT. Brno: VUT v Brně, Fakulta podnikatelská, 2003. p. 93-104. ISBN: 80-214-2445- 1.
  Detail

• 2002

  ŠIMBEROVÁ, I. Certain aspects of applying of the modern marketing philosophy (TCS) in the Czech companies. In Business and Economic Development in Central and Eastern Europe: Implications for Economic Integration into Wider Europe. Brno: Fakulta podnikatelská, 2002. p. 645 ( p.)ISBN: 80-214-1683- 1.
  Detail

  REŽŇÁKOVÁ, M., ŠIMBEROVÁ, I., ZICH, R. Influence of Foreign Direct Investment on Czech Economy. In Business and Economic Development in CEEE: Implications for Economic Integration into Wider Europe. -. Brno: Brno University of Technology, 2002. p. 418- 422 ( p.)ISBN: 80-86510-39- 5.
  Detail

  ŠIMBEROVÁ, I. Význam role marketingu v podniku a některé aspekty charakterizující pohled českých manažerů. In Možné trendy strojírenských a elektrotechnických podniků se zřetelem na jihomoravský region. Možné trendy strojírenských a elektrotechnických p. Brno: FP VUT v Brně, 2002. p. 1 ( p.)ISBN: XXX.
  Detail

  ŠIMBEROVÁ, I.; POLLARD, D. Proces internacionalizace v prostředí rostoucí konkurence. In Firma a konkurenční prostředí. Sborník z konference. Brno: Provozně- ekonomická fakulta MZLU, 2002. p. 0- 0 ( p.)ISBN: 80-7302-031- 9.
  Detail

  ŠIMBEROVÁ, I. Total Customer Satisfaction- Suitable Marketing Target for Czech Companies. In Marketing: Theories and Methods 4/ 2002. Merketing: Theories and Methods 4/ 2002. Vilnius: Vilnius University Publishing House, 2002. p. 74 ( p.)ISBN: 9986-19-516- 0.
  Detail

  ŠIMBEROVÁ, I. Total Customer Satisfaction - marketing target. In Zarzandzanie marketingowe w polskich predsienbiorstwach. Zarzandzanie marketingowe w polskich predsienbiors. Torun: Katedra marketingu, Uniwersytet Mikolaja Kopernika, 2002. p. 277-280. ISBN: 83-231-1441- 2.
  Detail

  ŠIMBEROVÁ, I. Marketingová koncepce a její uplatňování v podniku se zřetelem na průmyslový trh. Možné trendy strojírenských a elektrotechnických podniků se zřetelem na jihomoravský region. Možné trendy strojírenských a elektrotechnických p. Brno: FP VUT v Brně, 2002. ISBN: 80-214-2518- 0.
  Detail

  ŠIMBEROVÁ, I.; REŽŇÁKOVÁ, M.; ZICH, R.; POLLARD, D. Globalization versus internationalization in relation to the strategy of the Czech companies. In Globalizácia a jej vlyv na transformujúce sa ekonomiky (pozitíva a negatíva). Zborník píspevko v mezinárodnej konferencie. Žilina, SK: Žilinská univerzita, 2002. p. 292- 299 ( p.)ISBN: 80-8070-005- 2.
  Detail

  ŠIMBEROVÁ, I. Význam role marketingu v podniku a některé aspekty charakterizující pohled českých manažerů. In New trends of the development of industry. New trends of the development of industry. Brno: Vysoké učení technické v Brně, Fakulta podnikatelská, 2002. p. 1 ( p.)ISBN: XXX.
  Detail

  ŠIMBEROVÁ, I. Researching the internationalisation of SMEs in the Czech Republic: Some initial considerations. In Second International Conference: Interantional Business in Transition Economies. Second International Conference: Interantional Bus. Vilnius, Lithuania: Vilnius University, 2002. p. 256-267. ISBN: XXX.
  Detail

  POLLARD, D.; ŠIMBEROVÁ, I. Researching the Internationalisation of SME's in the Czech Republic: Some Initial considerations. Transformations in Business& Economics, 2002, vol. 2002, no. 1, p. 25- 35 ( p.)ISSN: 1648- 4460.
  Detail

  ŠIMBEROVÁ, I., HAJKR, J., HOFFMANN, P. Strategický marketing. Skripta BaHons. Brno: Vysoké učení technické v Brně, Fakulta podnikatelská, 2002. ISBN: 80-86510-08- 5.
  Detail

  POLLARD, D.; ŠIMBEROVÁ, I.; REŽŇÁKOVÁ, M.; KORÁB, V.; ZICH, R. Researching the Internationalisation of SME' s in the Czech Republik. In Business and Economic Development in CEEC: Implications for Econommic Integration into Wider Europe. Business and Economic Development in CEEC: Implica. Brno: Vysoké učení technické v Brně, Fakulta podnikatelská, 2002. p. 353-364. ISBN: 80-86510-39- 5.
  Detail

• 2001

  ŠIMBEROVÁ, I. Marketingové strategie v období globalizace, jejich vliv na zákazníka a jeho sociální postavení. In Globalizácia a jej sociálno- ekonomické dosledky. Globalizácia a jej sociálno- ekonomické dosledky. Žilina: Žilinská univerzita, 2001. p. 106 ( p.)ISBN: 80-7100-897- 4.
  Detail

  ŠIMBEROVÁ, I. Apllication of the Statistical Methods in the Marketing Research. In Quantitative Mthodes in Economy and Business. 2001. p. 391- 395 ( p.)
  Detail

  ŠIMBEROVÁ, I. Marketing. In . 2001. p. ( p.)
  Detail

  NEJEZCHLEB, L., ŠIMBEROVÁ, I. Influence of “GLOBALIZATION” on changes in the companies´ strategies. Ekonomika ir vadyba, 2001, vol. 2001, no. 2, p. 5- 14 ( p.)ISSN: 1392- 8732.
  Detail

  ŠIMBEROVÁ, I. Marketing českých firem z pohledu internacionalizace a globalizace. In 1st International Post- Graduate Conference IMEA 2001. zborník. Pardubice: The University of Pardubice, Faculty of Economics and Administration, 2001. p. 330 ( p.)ISBN: 80-7194-347- 9.
  Detail

  ŠIMBEROVÁ, I. Customer Satisfaction from The point of view of Czech Companies. In Zachowania Podmiotów Rynkowych w Polsce a Proces Integracji Europejskiej. Zborník. Katowice: GLORIA Katowice, 2001. p. 321 ( p.)ISBN: 83- 912732.
  Detail

  ŠIMBEROVÁ, I.; NEJEZCHLEB, L. Marketing Control in the Context of new Trends coming out from Globalization of Economics. In Business and Economic Development in CEE : Implications for EconomicIntegration into Wider Europe. zborník. Brno: BMF BUT, 2001. p. 382- 388 ( p.)ISBN: 80-86510-05- 0.
  Detail

  ŠIMBEROVÁ, I. Aplikace statistických metod v marketingovém výzkumu. In Kvantitatívne metódy v ekonómii a podnikaní. Zborník. Bratislava: Ekonóm Bratislava 2001, 2001. p. 391- 396 ( p.)ISBN: 80-225-1382- 2.
  Detail

• 2000

  ŠIMBEROVÁ, I., NEJEZCHLEB, L. Marketing philosophy in connection to the strategic planning in the Czech companies. In Ewolucja pracy kierowniczej w warunkach integracji europejskiej. Poznaň: Ú. ekonomiky a managementu, 2000. p. 145 ( p.)ISBN: 83-909126-6- X.
  Detail

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